Programmatic Specialist Freelancer

Programmatic Specialist Freelancer-Contract-(3 months)

Join to apply for the Programmatic Specialist Freelancer-Contract-(3 months) role at Sia Experience

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia

Title:

Independent Contractor

Project

Title:

Programmatic Specialist – Freelancer

Project Length: 01/05/26 – 04/05/26 (evaluated for renewal quarterly)

Project

Hours:

up to 20 hrs

Location: New York, NY or Remote

The expected compensation for this contract is $70 to $80 per hour (fixed fee, net 30 payment schedule). The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

• Support the execution, optimization, and reporting of programmatic campaigns across multiple DSPs.
• Step into a large, high-velocity account where programmatic needs shift fast and precision matters.
• Quickly get hands on the platforms, stabilize what’s in flight, and bring order, accuracy, and performance to campaigns already running at scale.
• Ensure pacing is clean, deals are connected properly, tracking is airtight, optimizations are thoughtful and data-driven.
• Maintain a complex programmatic engine running without missing a beat.

• Independently set up, manage, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and Amazon DSP.
• Apply full-funnel optimization strategies across awareness, consideration, and conversion objectives.
• Monitor pacing, delivery, and performance to ensure alignment with client budgets, flight dates, and KPIs.

• Execute and troubleshoot Programmatic Guaranteed (PG), PMP, open auction, and private auction buys.
• Manage deal IDs including creation, trafficking, validation, and DSP connectivity.
• Handle ad trafficking requirements including tag creation, QA, and coordination with Ad Ops for asset readiness and measurement setup.

• Partner with creative teams to plan and execute A/B and multivariate tests, including dynamic creative optimization.
• Provide quantitative feedback and insights to inform creative iteration and future strategy.
• Ensure all trafficking and technical requirements are met for dynamic and personalized creative executions.

• Use CM360 for reporting validation, attribution insights, and campaign analysis.
• Analyze large datasets in Excel or visualization tools (Tableau, Power BI) to develop performance insights and optimization recommendations.
• Troubleshoot tracking discrepancies, creative issues, and tag-related errors.

Mid-Senior level

Contract