Personalization & UX Manager, North America

Job Title

Personalization & UX Manager, UGG North America

Sr. Manager, E-commerce UGG

Remote US – California / New York Preferred. Applicants must reside in one of the following approved states:
Arizona, California, Colorado, Connecticut, Massachusetts, Minnesota, New Jersey, New York, Oregon, Texas, Wisconsin.

As the Personalization & UX Manager for UGG North America, you’ll lead the vision, strategy, and execution of personalized consumer journeys on  (US/Canada). Sitting at the intersection of consumer insights, experience design, and digital commerce growth, you’ll blend data-driven personalization with exceptional UX and UI design. You’ll own the personalization roadmap and end-to-end experience design strategy, ensuring every touchpoint—from landing pages to checkout—is seamless, inspiring, and visually cohesive.

You’ll manage and mentor a team of UX and UI Designers, fostering creativity, experimentation, and continuous improvement. This role partners cross-functionally with Site Merchandising, GTM, UI Development, Analytics, and Marketing teams, leveraging advanced personalization platforms and design systems. With a test-and-learn mindset, you’ll deliver high-impact digital experiences that drive discovery, conversion, and lifetime value, shaping the future of eCommerce for one of the world’s most iconic lifestyle brands.

• Define, own, and execute the onsite personalization, UX, and UI design strategy for UGG North America
• Act as a key member of the UGG NA eCommerce leadership team, influencing broader site strategy and business decisions
• Establish a unified experience vision and design language that balances brand storytelling with conversion-focused UX
• Build business cases to size, prioritize, and secure buy-in for personalization and UX opportunities, driving measurable revenue growth
• Lead the design, execution, and scaling of personalization tactics, including product recommendations, tailored content, targeted offers, and custom browsing paths
• Oversee the UX and UI design process from concept to launch, ensuring experiences are functional, accessible, and visually aligned with brand identity
• Ideate, develop, and launch a cadence of A/B and multivariate tests that refine UX, maximize engagement, and optimize conversion across segments
• Partner with analytics teams to establish clear KPIs and dashboards that track performance, measure impact, and surface insights
• Translate data-driven insights into actionable improvements across site merchandising, storytelling, and content strategy
• Partner with Marketing, CRM, and Retail teams to ensure cohesive, omnichannel consumer journeys across touchpoints
• Manage and mentor a team of UX and UI Designers, fostering collaboration, creative excellence, and professional growth

• Bachelor’s Degree in Business, Marketing, Digital Commerce, or related field (or equivalent experience)
• 5–7 years of experience in eCommerce, digital product management, or digital marketing, with a strong focus on personalization, UX, and design
• Proven track record of driving personalized site experiences that improved consumer engagement and conversion
• Experience working in a B2C lifestyle or consumer brand environment preferred
• Strong understanding of consumer journey mapping and full-funnel optimization
• Hands‑on experience with A/B testing tools, personalization platforms, and analytics suites (e.g., Dynamic Yield, GA4)
• Familiarity with HTML/CSS/JavaScript and working alongside UI developers is a plus
• Strong analytical and quantitative skills, with the ability to size opportunities and translate data into clear business recommendations
• Direct managerial leadership experience
• Consumer‑obsessed with a passion for creating experiences that delight and inspire
• Excellent storytelling and influencing skills, with the ability to present to senior leaders and gain alignment
• Strong project management and prioritization skills, with the ability to balance multiple initiatives in a fast‑paced environment
• Collaborative and cross‑functional mindset, with experience driving alignment across diverse stakeholders
• Known for a growth mindset, curiosity, and…