Vice President, Connected Identity Lead

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

As the Connected Identity Lead, your role will be crucial in rolling out Connected Identity across markets to enable outcome-based marketing for our clients. You will drive the enhancement of Publicis’ Connected Identity platform globally by building and sustaining a strategic approach to data modelling, 1P onboarding, and enrichment for audience identification, activation, and measurement. Your efforts will support our growth objectives, enriching our data capabilities and optimizing the potential of our platforms.

Working with collaborators, innovating data acquisition strategies, and boosting data quality, your work will enable our clients to use data effectively to achieve impactful business outcomes.

Strategic Leadership:

• Lead the Connected Identity strategic approach, development process and integration across markets and brands for each business need
• Direct and nurture the development, presentation, and maintenance of plans to build a competitive advantage including: insight development, innovation road maps, pivotal initiatives, big but relevant ideas, updates, and point-of-views (POVs)
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology, including but not limited to CDPs, CRMs, Clean Room Solutions, Personalization Solutions, DCO Platforms, Identity Solutions, and more
• Collaborate with local and global teams that help to prioritize and acquire data sets essential for improving their Connected Identity solution
• Identify, source, and integrate additional data sets to meet specific vertical category business measurement requirements
• Drive connectivity, consistency, and quality by gathering market requirements, evaluating vendor options, and ensuring alignment with global data teams
• Educate internal teams and clients on standard processes for using data assets to improve their potential
• Support teams with a deep understanding of data sharing, processing, and ownership regulatory knowledge across…