Paid Search Strategist

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people — with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

As a Search Strategist at Razorfish, you will lead the development of innovative search strategies that deliver impactful results for our clients. Building on your experience as a Search Coordinator, you will collaborate with cross‑functional teams to execute high‑performing paid search campaigns. This role is perfect for individuals passionate about digital marketing who want to leverage advanced emerging technologies—particularly AI—and stay ahead of industry trends while mentoring colleagues and sharing valuable insights.

• Develop Search Strategies:
  Create and implement comprehensive paid search strategies that align with client goals, continuously optimizing performance and ROI.
• Conduct Research:
  Perform in-depth keyword research, competitive analysis, and audience segmentation, utilizing AI tools and analytics to uncover new opportunities.
• Track Performance:
  Leverage advanced data analysis to monitor campaign performance, generate insights, and refine strategies in real‑time.
• Cross‑Functional
  
  Collaboration:
  
  Collaborate with creative, analytics, and strategy teams to ensure cohesive execution of integrated campaigns.
• Test Management:
  Implement and manage alpha and beta tests for new features in paid search, monitoring industry trends and incorporating best practices to enhance campaign effectiveness.
• Knowledge Sharing:
  Actively participate in knowledge‑sharing initiatives by documenting successful campaigns, use cases, and insights from webinars and industry conferences.
• Mentorship:
  Mentor and support junior team members, fostering collaboration and continuous learning within the department.
• Build Relationships:
  Cultivate strong relationships with key publisher partners like Google and Bing, advocating for client needs and identifying new advertising opportunities.
• Budget Management:
  Manage budgets and forecasts to effectively align with performance goals and client expectations.
• Reporting and Insights:
  Prepare and present reports, insights, and recommendations to clients and stakeholders, demonstrating the value of search strategies and identifying future growth areas.

• Strong analytical skills, with proficiency in analytics and reporting tools such as Google Analytics and Google Ads.
• Proficiency in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Solid understanding of SEO principles and how paid search integrates with overall digital marketing strategies.
• Exceptional communication and interpersonal skills, with the ability to effectively articulate strategies to diverse audiences.
• Excellent organizational skills with a proven ability to manage multiple projects and meet deadlines while maintaining attention to detail.
• Passion for industry trends, with a commitment to sharing knowledge and facilitating continuous improvement within the team.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off…