Vice President, Data Science

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Groupe Solutions is an accelerant at the center of the Groupe. Made up of audience strategists, data scientists, and analytics practitioners, Groupe Solutions will partner with Groupe leaders to win or retain strategic accounts, and serve as business owners of CoreAI.

The VP, Data Scientist at Alpha Labs will collaborate with audience strategist and marketing technologists to identify and activate data driven applications across a connected consumer journey. This role will operate at the leading edge of new business pursuits and strategic innovation—uncovering white space opportunities and architecting breakthrough,data-driven audience solutions that differentiate Publicis Groupe in the market.

The VP, Data Scientist will partner across the broader company to spearhead groundbreaking AI-driven advertising solutions. This includes contributing thinking on new business pitches and key client engagements to innovate never-been-done-before solutions. Collaborating with Groupe Solutions leads and business development teams toemploy Publicis AI products and exclusive data tools.

The ideal candidate will:

• Partner with Audience Strategy leads to identify and model audience whitespace
• opportunities using first- and third-party data, syndicated research, and behavioral signals.
• Design and deploy predictive segmentation, targeting, and measurement models tofuel innovative campaign strategies and new business pursuits.
• Build Python-based data science solutions and deploy to Databricks, AWS and Azure environments to scale strategic audience solutions.
• Translate complex datasets into compelling visualizations, frameworks, and narratives that differentiate Publicis Groupe in competitive pitch environments.
• Collaborate with creative, media, and technology partners to embed data science outputs into end-to-end communication planning.
• Evolve and co-develop proprietary audience intelligence tools in collaboration with
  
  CoreAI, enhancing Groupe-level product innovation.
• Actively contribute to strategic responses in RFPs and pursuits—applying data science to unlock bold, bespoke audience experiences.

Your Impact:

• Strategic Edge in New Business:
  Use machine learning and advanced modeling todrive white space identification and predictive audience planning that wins pitches.
• Innovation Engine:
  Help architect new solutions that blend AI, insight, and data storytelling into a differentiating market position.
• Collaboration Catalyst:
  Act as a bridge between technical development and strategic application—making complex models understandable and actionable for stakeholders.
• Product Builder:
  Shape the future of Publicis’ audience intelligence and data science products alongside product and business development teams.

• 7–10 years of experience in Python programming and data analysis (Pandas, Num Py,Scikit-learn), ideally within a media, marketing, or tech context.
• Advanced skills in regression, predictive modeling, statistical inference, and experimental design.
• Familiarity with Marketing Mix Models, attribution techniques, and consumer behavior datasets.
• Experience visualizing insights for C-level or new business audiences; ability to translate data into decision-making tools.
• Proven experience deploying applications and models into cloud environments,Databricks experience a plus.
• Strong interpersonal skills with the ability to operate in high-pressure, fast-paced environments (e.g., pitch rooms, RFP war rooms).

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across…