Associate Director, Data Science and Media Analytics

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

• Strong Media Analytics experience
• Data Collection and Analysis:Gathering data on consumers, competitors, and market conditions from various sources, including social media, news outlets, and web analytics tools. This includes tracking media coverage and mentions to determine sentiment (favorable or detrimental to the brand).
• Performance Measurement:Assessing the effectiveness of media campaigns and strategies using Key Performance Indicators (KPIs) such as click-through rates (CTR), impressions, reach, and conversion rates.
• Reporting and Presentation:Creating and maintaining dashboards and reports (often using data visualization tools like Tableau or Power BI) to present complex findings and actionable insights in a clear, compelling narrative to non-technical stakeholders and clients.
• Strategy and Optimization:Identifying trends and patterns in data to recommend improvements for content, targeting, and budget allocation to maximize Return on Investment (ROI).
• Understands Razorfish data capabilities and how data fits into a client's overall strategy
• Understands the breadth of data services and crafts
• Able to lead cross-capability projects and build close relationships with other disciplines
• Able to identify appropriate data SME to leverage when needed

• Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
• Shows thought leadership in bringing new, innovative, or different methods of elevating a client's
  1) marketing goals or
  2) data sophistication and maturity. For example, a Manager will be able to synthesize new learnings that may help augment or pivot a client's current strategy.
• Understands how frameworks and analyses drive overall client business strategy

• Effectively able to guide strategy and issue resolution using clear, thoughtful communication
• Commands client audiences and turns presentations into a constructive dialogue
• Considered a compelling, organized, and energetic presenter
• Cultivates discussion on a broad base of topics and promotes junior team members to speak up appropriately
• Frequently leads internal and client discussions, showing ability to pivot as needed
• Able to structure and prepare well written, logical sections of different styles of deliverables without guidance
• Uses clear, concise writing to communicate a compelling story
• Able to synthesize complex analytical approaches / findings articulately and concisely

Client Engagement

• Seen as a key client partner by junior clients
• Helps clients see beyond current projects to longer-term opportunities
• Proactively keeps the client 'in the loop' on industry trends and recommends projects based on those trends
• Displays professional, articulate, and mature presence in all aspects of client relationship building
• Understands how to document and respond to client feedback and recognizes when to escape issues or push back on a client
• Able to gain client buy-in to new projects
• Understands and articulates client strategy
• Sensitive to client needs and concerns and acts in the clients' best interest
• Teaches team to have sensitivity to client business issues

Tools & Techniques

• Shows mastery of data tools and platforms and techniques
• Ensures statistical concepts are built into appropriate projects, with appropriate code reviews where applicable
• Understands when advanced analytic resources / methods are needed
• Able to manage/execute vendor assessments

Analytics

• Planning and Implementation
  • Pr…