Programmatic Tech Lead

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Why Work with Us?

The Performics function strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, social, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, Trade Desk and Amazon to deliver innovative solutions that helps deliver business results to our clients.

About the Role

We are seeking a passionate and experienced Director of Technology to join our Data Foundation Platform team, working closely to architect and implement scalable data ingestion, processing, and storage solutions for a specific marketing channel (Search, Social, Programmatic, or Commerce). This individual will play a crucial role in building the data infrastructure that powers One Suite's AI‑driven insights while bringing AI‑native thinking to data platform design.

Our application suite helps Publicis Groupe Performance experts drive holistic search, social, programmatic, and commerce marketing strategies for our global clients. This role offers a clear growth path into AI Orchestration or Agent Studio leadership as the platform evolves.

Your Impact

This role blends deep technical expertise in data engineering with AI awareness and leadership potential. You will be designing and implementing the data foundation that powers One Suite's intelligent marketing platform while fostering AI‑first approaches to data architecture. Your understanding of scalable data systems, combined with AI/LLM awareness, will directly translate into enhanced performance, intelligence, and scalability for our applications. This position offers significant growth opportunities into AI Orchestration team leadership, making it ideal for someone looking to transition from data engineering into AI platform leadership.

Your work will directly influence the data quality, accessibility, and AI‑readiness of our global platform, driving measurable impact for our clients.

• Lead data architecture design and implementation for assigned marketing channel (Search, Social, Programmatic, or Commerce), ensuring scalable and AI‑optimized data flows.
• Own the technical roadmap for data foundation platform components, aligning with overall One Suite product strategy and AI orchestration requirements.
• Design and implement robust data ingestion pipelines from marketing APIs, third‑party sources, and campaign management platforms, with specific focus on data formats optimized for AI/LLM consumption.
• Architect scalable data processing workflows for both real‑time streaming and batch analytics, including:
  • Campaign performance data aggregation and transformation
  • Customer journey data processing and enrichment
  • Marketing attribution and conversion tracking
  • AI training dataset preparation and feature engineering
• Build enterprise‑grade data storage solutions optimized for both traditional analytics and AI/ML model training and inference.
• Establish comprehensive data quality frameworks with automated monitoring, validation, lineage tracking, and alerting systems.
• Drive AI‑native data platform design, integrating vector‑ready processing for embedding generation, similarity search, and RAG system optimization.
• Collaborate closely with Rebecca on cross‑channel data platform strategy, architecture standards, and integration patterns across Search, Social, Programmatic, and Commerce channels.
• Provide technical guidance and mentorship to junior data engineers, fostering a culture of…