Marketing Technology Coordinator

Responsibilities

• Campaign Coordination:
  Partner with the Business Development and Marketing Communications teams to manage e-marketing campaigns from concept through to data analysis, ensuring seamless execution and measurable outcomes.
• Experience Management:
  Conduct research on matters and clients to enhance the firm’s experience management system. Responsibilities include drafting narratives, assigning industry categories, uploading logos, and updating client descriptions.
• Data Integrity Management:
  Oversee data integrity projects including cleansing and merging duplicate contacts. Advocate and implement CRM best practices to enhance database quality and usability.
• Content Management:
  Regularly update the firm's website and other digital platforms; add new content, perform content audits, fix broken links, correct typos, and refresh outdated information.
• Website Optimization:
  Assist in various website projects, including content updates, redesigns, and SEO audits, to enhance user experience and search engine rankings.
• Lead Analysis:
  Monitor and analyze new business leads across digital channels such as websites, emails, and social media, translating data into actionable insights for business development.
• Technical Support:
  Provide ongoing support to the marketing, business development, and secretarial teams by resolving any issues related to the marketing technology stack.
• System Integration Monitoring:
  Ensure reliable data integration across various systems and support the implementation of new software solutions within the marketing department.

• Bachelor’s degree; 3+ years in digital marketing; proficiency in CRM (Dynamics 365 preferred), CMS (Sitecore preferred), experience management (Foundation preferred), and email marketing software (Concep preferred); strong analytical skills (Google Analytics preferred).
• Additional Requirement:
  Flexibility to work additional hours as needed to meet firm objectives and project deadlines.

• Advanced proficiency in MS Office and Adobe Acrobat; exceptional communication and organizational skills; collaborative and proactive approach to problem-solving and learning; demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.