SEM Senior Analyst, Paid Search Activation

Key Responsibilities

Upload and structure campaigns in Google Ads and Microsoft Ads, including ad groups, keywords, match types, and bid strategies.

• Write and traffic ad copy variations, ensuring alignment with brand tone and compliance requirements.
• Implement sitelinks, callouts, structured snippets, and other ad extensions.
• Apply audience targeting, geotargeting, device bid adjustments, and scheduling.
• Apply UTMs, click trackers, and Floodlight/Conversion tags.
• Test tags in GTM and validate firing in QA tools before launch.
• Confirm alignment with analytics team tracking documentation.
• Perform structured QA checks: ad approval status, correct URLs, negative keyword coverage, budget caps, and proper account hierarchy.
• Validate campaign builds against compliance requirements (disclaimers, negative keywords, etc.).
• Ensure proper account hygiene, deduplication of keywords, ad rotation settings, bid strategy checks.
• Check daily budget pacing, CTR, CPC, and conversion trends; flag anomalies.
• Run “morning health checks” on campaign performance dashboards.
• Generate weekly campaign performance reports with commentary.
• Set up A/B or multivariate ad copy and landing page tests.
• Monitor test performance, capture results, and report insights back to Managers/Strategists.
• Maintain build trackers, QA logs, and pacing sheets.
• Document learnings from campaign builds to improve SOPs.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

• 2–5 years of experience in SEM execution.
• Strong working knowledge of Google Ads, Microsoft Ads, SA360, GA4, and Excel/Sheets.
• Meticulous attention to detail and process discipline.
• Strong analytical mindset with ability to troubleshoot quickly.
• Hands‑on keyboard agency experience a plus.
• Prior experience working in highly‑regulated industries preferred.

• Bachelor’s/University degree or equivalent experience.

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit  Available offerings may vary by jurisdiction, job level, and date of hire.

Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary

Location:

New York, New York, United States
Primary Location Full Time Salary Range: $78,320.00 - $

Most Relevant

Skills:

Please see the requirements listed above.
Other Relevant

Skills:

For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Jan 02, 2026

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