Generosity Strategy & Insights Senior Analyst

THE POSITION

Our roster has an opening with your name on it

Fan Duel is looking for a Generosity Strategy Senior Analyst to drive long-term strategy on key lifecycle and promotional investment decisions. You will play a key role on the Customer Growth team; driving innovation across the organization and collaborating with multiple departments including but not limited to Promotions, Lifecycle, Go To Market, Analytics, Commercial, Data Science, Product, and Mar Tech. This is an exciting opportunity to help elevate revenue-driving marketing initiatives at a premier gaming company.

Everyone on our team has a part to play

• Partner with Generosity Strategy leadership by challenging and exploring how, when and why we deliver generosity to our customers

• Be a subject matter expert on our promotional strategy and how it impacts customer behavior

• Rigorously experiment with new generosity mechanics/experiences and optimize them to create a more personalized experience for customers

• Drive cross-functional programs of work from strategy formation through to day-to-day implementation

• Develop new strategic frameworks including state-level investment strategy, cohort allocation, and customer level allocation, collaborating with performance, insights, and campaigns teams

• Unlock opportunities by collaborating on new tooling strategy, infrastructure and data-led projects

• Champion step-changes in personalizing journeys at scale by working with technical and creative stakeholders

• Approach projects effectively by collecting and defining work requirements and maintaining a continuous feedback loop amongst stakeholders

What we’re looking for in our next teammate

• Bachelor’s Degree preferred

• 3+ years of experience in a strategy, analytics, or commercial role; previous marketing experience is highly preferred

• Strong analytical skills and proven ability to develop and deploy structured project work

• Professional expertise with SQL and Excel is required, data visualization a plus

• Ability to use Tableau, Python, or R is preferred, but not required

• Demonstrated experience in cross-functional teams, with strong project management skills

• Sharp and strategic thinker, able to challenge ideas and thoughts

• Experience working with marketing campaigns and teams in applying strategy to customer facing propositions

• Has a positive attitude and loves opportunities to collaborate with others

• Strong organizational skills and effective as a project manager

• An avid sports and gaming fan, who ideally has used Fan Duel or competitive products

• Willing to work nontraditional hours as needed due to seasonal sporting calendars

Don’t check all the boxes? That’s okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct-to-consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

Fan Duel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health…