CRM Lifecycle Manager

We’re looking for a data-driven CRM & Lifecycle Marketing Manager to own customer retention, engagement, and reactivation at Novig — the world’s first sweepstakes-based sports prediction exchange
. You’ll be responsible for developing and executing multi-channel campaigns that deepen user engagement, increase LTV, and strengthen brand loyalty.

You’ll collaborate cross-functionally across product, engineering, trading, and brand to design personalized journeys that bring our predictive markets to life — from onboarding to loyalty.

Own the full CRM lifecycle: build, launch, and optimize campaigns across email, push, SMS, and in-app messaging.

Segment and personalize: leverage behavioral and transactional data to create targeted audience segments, personalized triggers, and automated flows.

Experiment & optimize: design and run A/B tests to improve conversion, retention, and reactivation performance; measure and communicate results.

Upsell & loyalty: design campaigns that encourage repeat participation, cross-market engagement, and referral growth.

Data-driven insights: analyze user behavior, funnel metrics, and retention trends to inform lifecycle strategy and product improvements.

Collaborate cross-functionally: partner with Product Marketing, Product, Engineering, Trading, and Design to ensure a seamless customer journey across touch points.

Editorial strategy: develop and coordinate newsletter and in-app editorial content highlighting featured markets, educational insights, and community updates.

Lifecycle infrastructure: contribute to CRM system setup, automation logic, and integrations with analytics and data infrastructure.

Campaign management (notifications, segmentation, onboarding, and retention flows)

Coordination of A/B and multivariate tests for product features by segment

LTV modeling and retention forecasting in partnership with Analytics

Content curation across email, web, and in-app channels — ensuring brand alignment

Supporting the data pipeline and tagging strategies for lifecycle metrics tracking

3–6 years of experience in CRM, lifecycle marketing, or retention strategy — ideally in a venture-backed consumer tech, gaming, or fintech company

Strong understanding of user segmentation, personalization, and lifecycle automation tools (Braze, Iterable, Customer.io , Hub Spot, etc.)

Analytical mindset and comfort working with data (SQL or BI tools a plus)

Proven track record running multi-channel CRM programs that drive measurable growth

Exceptional communication and cross-functional collaboration skills

Interest or experience in sports betting, trading, or prediction markets a strong plus

Bachelor’s degree in Marketing, Business, Statistics, or a related field

At Novig
, we’ve reimagined sports betting by building the world’s first commission‑free, peer‑to‑peer sports prediction exchange — powered by a sweepstakes‑compliant model
. This lets us offer the thrill of sports prediction without the traditional gambling constraints
, combining fairness, speed, and accessibility for users nationwide.

Founded by Harvard graduates Jacob and Kelechi
, veterans of Jane Street and Bank of America
, Novig is backed by world‑class investors including Forerunner Ventures, Y Combinator, Lux, Soma, Paul Graham, Joe Montana
, and the founders of Instacart and Dropbox
.

As the regulatory landscape evolves, Novig is positioned to lead the future of predictive markets through research, technology, and a radically user‑centric experience.

We believe in exceptional compensation for exceptional talent.

Competitive salary — top of market relative to major tech firms

Meaningful equity for every team member — we believe everyone should share in our success

100% covered health premiums
, plus 90% dental and vision

401(k) with 4% company match

Health Savings Account (HSA) with $1,080 annual company contribution

$24/day food or commuter stipend when working from our NYC office

This is a chance to shape the retention engine of one of the most innovative startups in sports technology. You’ll have autonomy, real impact, and direct collaboration with product and leadership — building the infrastructure for a new category in predictive markets.

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