Senior Marketing Manager CRM

About Abridge

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most to their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care more sense. We have offices located in the SoHo neighborhood of New York, the Mission District in San Francisco, and East Liberty in Pittsburgh.

We are seeking a highly experienced and skilled Senior Marketing Manager (Growth, CRM), based in New York City. The successful candidate will be instrumental in architecting and executing our data-driven CRM strategy, with a focus on the comprehensive customer journey across diverse audiences, including executive buyers, enterprise administrators, clinician end users, and event attendees. This pivotal role requires deep expertise in Braze to develop highly personalized experiences and rigorously measure the efficacy of every marketing touchpoint.

The position demands a strategic mindset, robust analytical capabilities, and a collaborative approach with an external agency.

• CRM Strategy & Lifecycle Ownership:
  Design, develop, and implement a robust CRM strategy, building out comprehensive customer lifecycle programs and automated journeys within Braze to maximize engagement, retention, and loyalty across all segments.
• Braze Platform Mastery:
  Serve as our resident expert of the Braze platform. This means end-to-end management including campaign setup, advanced audience segmentation, and A/B testing. You'll lead the charge in optimizing our use of Braze, exploring new features, and ensuring data integrity.
• Cross-Functional Collaboration & Agency Management:
  Work seamlessly with our product marketing, content, customer, and events teams to ensure CRM initiatives are fully executed. Crucially, you'll partner with our external agency, guiding them on specific execution.
• Data-Driven Insights & Optimization:
  Dive deep into CRM performance data from Braze and other sources (e.g., Salesforce, Sigma). You'll share in-depth analyses, identify key trends, uncover opportunities for optimization, and provide actionable insights that directly influence marketing, sales, and product strategies.

• ~8 years in CRM/Lifecycle marketing with a strong analytical and strategic focus.
• Deep, hands-on Braze expertise for campaign management, personalization, and analytics.
• Proven ability to develop and execute impactful CRM strategies that drive business growth.
• Proficiency in Sigma is ideal for the success of the role.
• Strong understanding of customer journeys and marketing KPIs.
• Excellent communication skills, adept at translating complex data into clear, actionable insights.
• Experience partnering and managing effectively with external CRM agencies.

This is a hybrid position in New York City (3 days a week in office)

At Abridge, we’re transforming healthcare delivery experiences with generative AI, enabling clinicians and patients to connect in deeper, more meaningful ways. Our mission is clear: to power deeper understanding in healthcare. We’re driving real, lasting change, with millions of medical conversations processed each month.

Joining Abridge means stepping into a fast-paced, high-growth startup where your contributions truly make a difference. Our culture requires extreme ownership; every employee has the ability to (and is expected to) make an impact on our customers and our business.

Beyond individual impact,…