Senior Associate, Site Content

Location: New York

Seniority Level

• Mid‑Senior level

Employment Type

• Full‑time

Job Function

• Other

Industries

• Retail

Overview

Brooklinen is looking for a Senior Associate, Site Content to shape how our site looks, feels, and functions for every customer. You’ll be the primary owner of all managed content across , ensuring a seamless, high‑quality onsite experience.

This highly cross‑functional role sits at the intersection of Site Merchandising, Digital Product, and Creative. You’ll act as the site’s “power user,” owning execution within Dynamic Yield and Shopify, and serving as the main point of contact for the Digital Product team to ensure new functionality launches flawlessly.

What You’ll Do Site Content Ownership

• Serve as the primary gatekeeper for all evergreen and promotional content across the site
• Manage all Shopify content throughout the user journey, and ongoing maintenance of global navigation and footer content
• Ensure content updates are accurate, on‑brand, and optimized for both mobile and desktop experiences

Dynamic Yield Strategy & Execution

• Own end‑to‑end execution within Dynamic Yield, including content deployment, targeting, and experimentation.
• Build, launch, and monitor onsite experiences and A/B tests aimed at improving conversion, engagement, and customer experience
• Partner closely with Ecommerce and Analytics to evaluate performance and apply learnings

Digital Product & Sprint Support

• Act as the primary site experience point of contact for the Digital Product team
• Attend technical sprints to represent site content and merchandising needs
• Provide input on feasibility and UX, and serve as lead QA for new features, releases, and theme updates

Theme Management & Site Health

• Oversee the day‑to‑day health of the Shopify theme
• Ensure content updates align with site architecture and do not introduce visual or functional issues
• Troubleshoot front‑end display issues and partner with Product or Engineering when needed

Operational Bridge

• Translate technical requirements and product updates into clear, scalable workflows for the Site Merchandising team
• Help streamline processes to make content updates faster, safer, and more efficient

QA & Troubleshooting

• Own QA for all site updates—from weekly content refreshes to major feature launches
• Ensure all links, buttons, modules, and experiences function correctly across devices and browsers
• Proactively identify and resolve issues before they impact customers

We’re Looking for Someone Who Brings

• 2‑4 years of experience in ecommerce, site merchandising, digital operations, or a related field
• Platform proficiency:
  Hands‑on experience with Shopify and Dynamic Yield strongly preferred; familiarity with CMS tools and analytics platforms (Heap, Omni) is a plus
• Technical curiosity: A genuine interest in how ecommerce sites work “under the hood” and a desire to partner closely with Product and Engineering
• Process‑oriented mindset:
  You enjoy building workflows and systems that reduce errors and increase efficiency
• Meticulous attention to detail:
  You have a sharp eye for QA and catch the small issues others miss

Strong collaboration skills: You communicate effectively with both creative partners and technical teams How You Work

We care deeply about how work gets done — not just the outcomes, but the approach. The people who thrive at Brooklinen tend to:

• Lead with warmth and clarity — communicating thoughtfully and treating every partner with respect.
• Work intentionally — focusing on what matters most, without unnecessary complexity or noise.
• Bring a steady, grounded presence — especially when navigating ambiguity or change.
• Value partnership over ego — collaborating openly and listening with curiosity.
• Balance strategy with execution — able to zoom out for context and zoom in when details matter.
• Act with ownership — following through, taking pride in quality, and caring about the outcome.
• Stay open and adaptable — learning continuously and embracing iteration.
• Contribute to a supportive, inclusive environment — helping others succeed and elevating the team around them.

Compensation & Benefits

We believe great work deserves a thoughtful, competitive total rewards package. For this role, the base salary range is $71K…