Demand Generation Marketing Lead

About 9fin

The world's largest asset class, debt, operates with the worst data.

Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.

Our mission is to change this.

9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.

Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.

We’re looking for a strategic, execution-focused Demand Generation Marketing Lead to build and scale high-performing integrated campaigns across our priority markets and segments  this role, you’ll own full-funnel campaign strategy—from planning and audience targeting to messaging, channel orchestration, activation, and performance analysis.

This is a high-impact, visible role where you will architect the campaigns that fuel our pipeline, accelerate deal cycles, and drive awareness among key personas in private markets, credit, and structured finance. You’ll partner cross-functionally with content, product marketing, events, design, SDRs, and sales to bring bold, insight-driven campaigns to life.

Every day is different, but here’s an example of the kind of things you’ll work on:

• Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences

• Translate business priorities, product launches, and market opportunities into clear campaign plans and quarterly roadmaps

• Define target audiences, positioning, messaging frameworks, and campaign narratives aligned to persona pain points

• Architect full-funnel experiences—from awareness through nurturing to trial conversion and sales acceleration

• Manage end-to-end campaign development including project plans, creative briefs, timelines, and launch

• Coordinate execution across content, design, product marketing, paid media, and SDR teams

• Build and optimize nurture flows, landing pages, email sequences, and retargeting journeys

• Ensure consistent messaging and brand alignment across every touchpoint

• Partner closely with product marketing to align campaigns with value props, competitive insights, and product stories

• Collaborate with the demand generation team to activate distribution channels and accelerate lead-to-opportunity progression

• Work with the SDR team to develop outreach kits, call scripts, and playbooks

• Align with sales on target accounts, goals, and feedback loops

• Track performance across channels and stages of the funnel (MQL, SQL, opp creation, revenue)

• Identify insights, blockers, and optimization opportunities—and iterate quickly

• Present campaign results, learnings, and recommendations to marketing and commercial leadership

This role will be a great fit if you:

• ~5 years of experience in demand generation, campaign marketing, or full-funnel B2B marketing

• Proven experience planning and executing integrated campaigns across multiple channels

• Strong project management skills—you can run point, manage timelines, and keep teams aligned

• Solid grasp of marketing funnels, scoring, nurture flows, and sales handoff mechanics

• Strong writing skills—you can craft compelling messaging, headlines, and campaign narratives

• Analytical mindset—you’re comfortable digging into data and building insights-driven recommendations

• Experience with Hub Spot, Salesforce, and analytics tools

• Collaborative, proactive, extremely well-organized

Bonus points for:

• Experience running campaigns for enterprise or financial services audiences

• Familiarity with ABM platforms and account-targeting strategies

• Experience supporting product launches or thematic brand campaigns

We’re a scaling start up and we enjoy…