Marketing Operations Manager

Job Role & Responsibilities

About the Role

We’re looking for a hands‑on Marketing Operations Manager to run the day‑to‑day marketing engine for our B2B outsourcing business.

You won’t be asked to define brand strategy from scratch—your superpower is execution: orchestrating mar‑tech, campaigns, content, and channels to generate qualified pipeline.

You know Hub Spot inside‑out, love marketing metrics, and use AI to ship faster and smarter.

You’ll work closely with our Operations team to understand offerings, processes, and customer use‑cases—and turn that knowledge into lead generation programs.

• Own daily marketing operations across Hub Spot, paid media, SEO, social, email, and content workflows.
• Hub Spot administration & automation: build/maintain workflows, lists, lead scoring, forms, landing pages, CTAs, chat, and integrations; ensure CRM hygiene and data governance.
• Performance marketing: plan, launch, and optimize campaigns across Google Ads, Linked In Ads, and other relevant B2B channels; manage budgets, bids, audiences, and creative testing.
• SEO & website growth: manage on‑page/technical basics, keyword research, content briefs, internal linking, page speed, schema, and Search Console hygiene; coordinate with dev/agency as needed.
• Content marketing: run the content calendar (case studies, blogs, one‑pagers, ebooks, webinars); brief writers/SMEs and designers; enforce brand guidelines and ensure visual polish (layout hierarchy, typography, white space); maintain a proofing/QA workflow.
• Email & nurture programs: build segmented journeys, lead nurturing, lifecycle campaigns, and deliverability best practices; maintain lists and consent.
• Social media (B2B‑first): own Linked In company/employee advocacy, posting cadence, creative briefs, and community engagement.
• Lead generation programs: ship landing pages, gated assets, webinar/events, and ABM‑lite motions; route MQLs to SDRs with clear SLAs; close the loop with Sales Ops.
• Analytics & reporting: track funnel metrics (MQL, SQL, SAL, win rate, CPL, CAC, CVR, CTR, pipeline & velocity); build dashboards; run weekly performance reviews.
• Cross‑functional collaboration: embed with Operations to translate service capabilities into campaigns; align with Sales on ICP, territories, and feedback loops.
• AI‑powered productivity: use AI tools (prompting, content drafts, QA, data checks) to accelerate workflows without compromising quality.
• Compliance & governance: uphold consent, privacy, and data accuracy standards.
• Brand governance & visual quality: steward of brand guidelines across all channels; run visual QA for graphics, videos, infographics, landing pages, and long‑form content; ensure consistency in logo use, color, typography, spacing, imagery, tone, and accessibility.

• Lead a small marketing operations pod (paid media, content, SEO, marketing automation) of in‑house marketers and agencies; set weekly priorities and remove blockers.
• Build a high‑performance culture with clear goals, SOPs, SLAs, and QA; run daily stand‑ups, weekly 1:1s, and retros.
• Coach teammates on Hub Spot, analytics discipline (UTMs, dashboards), and AI‑assisted workflows to increase output and quality.
• Own work allocation, capacity planning, and deadlines; accelerate trade‑offs early; ensure on‑time delivery.
• Recruit, onboard, and level up talent; manage agency/contractor relationships and negotiate scopes.
• Recognize wins, give actionable feedback, and handle performance improvement plans when needed.

• 3–7 years in B2B marketing operations/growth roles, preferably in services/outsourcing or SaaS targeting mid‑market/enterprise buyers.
• 1–3+ years of people leadership (direct reports and/or vendors); proven ability to delegate, coach, set KPIs, and deliver through others.
• Power user of Hub Spot Marketing: workflows, scoring, sequences, forms, landing pages, reports, integrations.
• Demonstrated experience running Linked In Ads and Google Ads end‑to‑end with measurable ROI.
• Solid grasp of SEO fundamentals and tools (e.g., Google Search Console, Ahrefs/Semrush) and website CMS basics.
• Proven track record with content ops and…