Search Marketing Manager, Organic , NA

Search Marketing Manager, Paid and Organic , NA

#: W166437

Department:
Marketing

City:
New York

State/Province:
New York

Location:

United States

Workspace Description

Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions.

Pay Range: The pay range for this job is $71500 - $120000 annually; actual pay is dependent on experience and geographic location.

Benefits:Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Manager, Holistic Search, will lead paid and organic search strategies including Google Ads, Shopping campaigns, SEO, and the emerging frontier of AI-assisted and contextual search., driving brand awareness, engagement, and performance outcomes. This role will be central in driving profitable growth, enhancing search visibility, managing brand reputation across search engines, and adapting to the next generation of AI-integrated search experiences.

This role sits within the North America Media & Digital Marketing team and collaborates closely with cross-functional partners, media agencies, and platform vendors. The ideal candidate is a strategic thinker with deep expertise in paid and organic Search, a strong understanding of the full marketing funnel, and a passion for innovation in the digital space.

• Lead holistic paid and organic search strategy, integrating SEM (Search, Shopping) and App Store Search with modern SEO, ASO, AEO and AI search trends such as Google SGE, Bing Copilot, and ChatGPT browsing.
• Evolve Shopping campaign architecture, feed optimization, Merchant Center health, and cross-category targeting to ensure product visibility, profitability, and incremental customer acquisition.
• Drive long-tail and non-brand keyword strategy for both SEM and SEO, identifying overlooked query segments and scaling performance cost‑efficiently.
• Oversee reputation management as it relates to search, ensuring branded search results, featured snippets, and review aggregates reflect accurate and favorable brand positioning.
• Collaborate with internal stakeholders across Content, Product, Merchandising, CRM, and Tech to unify messaging, align landing pages, and embed SEO and SEM best practices into site structure, metadata, and campaign messaging.
• Utilize and synthesize data across paid and organic platforms to inform strategy, reporting, and insights, clearly communicating trends and performance.
• Build and optimize the paid search budgets with a rigorous eye toward cost efficiency, revenue impact, and margin contribution.
• Partner internal and external partners to create robust scenario testing,…