Vice President Digital Growth Marketing
Listed on 2026-01-09
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IT/Tech
Data Analyst, Data Science Manager, Digital Marketing
Job Description
The VP of Digital & Growth Marketing is a strategic, collaborative, and data-driven leader responsible for accelerating Eco Vadis’ global pipeline through high-performance digital execution, modern Mar Tech capability, applied AI, and strong cross-functional partnership. This role sits at the center of the revenue engine, translating commercial goals into predictable, scalable, and efficient revenue impact through close alignment with Sales, Product Marketing, Regional Marketing, and Mar Ops / Rev Ops.
A hands-on operator and strategic leader, they are comfortable diving into data, diagnosing funnel issues, and guiding execution to ensure unified growth strategies that connect market insight, product value, and revenue priorities across all regions.
This leader combines big-picture thinking with hands-on operational expertise. They are fluent in performance marketing, experimentation, forecasting, attribution, marketing analytics, and the modern Mar Tech ecosystem. They use data to determine priorities, diagnose performance issues, and drive continuous optimisation across channels, segments, and regions.
The ideal candidate is an exceptional people leader who can grow, coach, and retain a high-performing team. They create clarity, foster a strong operating rhythm, and elevate capability across digital, web, and performance roles. They encourage curiosity, accountability, and shared ownership, and build trust through transparency, communication, and measurable results.
This function is a force multiplier across regions, ensuring our growth engine is globally coherent but regionally relevant, financially disciplined, insight-rich, and structurally repeatable.
1. Strategic Growth Leadership & Commercial Alignment- Partner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies, and revenue pathways.
- Build and execute the global growth marketing strategy aligned to commercial targets.
- Ensure global programs scale effectively while respecting regional nuance, competitive context, and language requirements.
- Translate business objectives into clear, measurable digital plans with defined KPIs, pacing, and accountability.
- Own the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM, and emerging AI-led channels.
- Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation, and yield improvement.
- Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring, and creative optimisation.
- Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow.
- Own the global website experience as a core revenue asset.
- Build and lead a conversion rate optimisation (CRO) program across landing pages, forms, and user journeys.
- Implement experimentation frameworks to lift engagement, MQL quality, and funnel yield.
- Drive consistency in web architecture, tagging, analytics, and performance standards across regions.
- Build forecasting models that link investment to pipeline and revenue outcomes.
- Own multi-touch attribution, CAC/ROAS analysis, and channel efficiency reporting.
- Ensure data accuracy, dashboard integrity, and shared visibility with Sales, Finance, and Mar Ops / Rev Ops.
- Translate complex data into simple, compelling narratives for senior stakeholders.
- Inform Mar Tech strategy by defining digital and growth requirements with Mar Ops / Rev Ops.
- Collaborate with Mar Ops / Rev Ops on tagging, tracking, automation, and analytics to support accurate execution and measurement.
- Specify data, performance, and experimentation needs while Mar Ops / Rev Ops owns platform delivery and governance.
- Work with Mar Ops / Rev Ops to ensure attribution, reporting, and revenue analytics remain aligned and accurate.
- Serve as the strategic stakeholder on how Mar Tech enables scale, insight, and channel performance.
- Build a structured experimentation model that runs frequently and scales across channels.
- Implement hypothesis-driven tests with clear metrics, forward-looking insights, and fast iteration cycles.
- Promote a culture that values curiosity, learning, and measurable improvement.
- Build, coach, and retain a global team of high-performing digital and performance marketers.
- Define roles, operating rhythms, cadences, and expectations that support scale and clarity.
- Create career pathways, feedback systems, and development plans that elevate capability and increase retention.
- Inspire a culture of accountability, collaboration, and shared ownership across all global teams.
- Proven success in…
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