Senior Growth & Lifecycle Marketing Manager

We’re looking for a Senior Growth & Lifecycle Marketing Manager who is equal parts strategic thinker, analytical problem-solver, and hands-on marketer. You’ll join Artsy’s Growth & Lifecycle Marketing team to grow engagement, retention, and revenue across our global user base.

In this role, you’ll own end-to-end campaign execution across lifecycle and emerging growth channels—starting with email and push notifications and expanding into channels like Reddit, paid marketing, and App Store Optimization (ASO). You’ll contribute to strategy, working closely with the GLM team to identify opportunities, build hypotheses, and drive measurable results.

We’re looking for someone who is user-obsessed—curious about how users discover, engage with, and return to Artsy—and who thrives on turning those insights into impactful campaigns. You’ll combine data, creativity, and executional excellence to connect people with art they love.

• Lead end-to-end campaign execution across lifecycle and growth channels—from insight and brief to launch and post-analysis.

• Contribute to lifecycle and growth strategy
  , partnering with the team to identify opportunities across the full user journey.

• Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.

• Deeply understand the user journey
  , mapping collector touch-points to identify where communications can drive activation, engagement, and retention.

• Analyze campaign and channel performance
  , translating data into actionable insights and next steps.

• Experiment with emerging channels such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling.

• Collaborate cross-functionally with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience.

• Enhance lifecycle automation and personalization in Braze through creative triggers, dynamic content, and user segmentation.

• Document and share learnings to help the team continually refine our approach to growth and lifecycle marketing.

• Bring 3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company.

• Are deeply user-obsessed
  —you love understanding what motivates users and how to connect with them meaningfully across their journey.

• Have a strong analytical mindset and can interpret data to find insights, shape hypotheses, and measure outcomes.

• Balance strategic thinking and hands-on execution
  —you can zoom out to design a campaign framework and zoom in to QA a push notification.

• Have hands-on experience with Braze or similar messaging platforms, and are comfortable managing campaigns independently.

• Are curious and experimental
  , eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results.

• Thrive in cross-functional environments
  , collaborating closely with Product, Brand, and Analytics teams to bring ideas to life.

• Are highly organized, detail-oriented, and able to manage multiple initiatives in parallel.

• This role will be based in either NYC or London and requires 2-3 days in office.

This Role May Not Be the Right Fit If You…

• Are solely interested in lifecycle marketing and aren’t eager to experiment with new growth channels.

• Prefer to focus exclusively on execution without engaging in strategy or experimentation.

• Are uncomfortable working with data and analytics to inform decisions.

• Don’t enjoy a fast-paced, highly collaborative environment where autonomy and iteration are expected.

What success looks like in your first 3-6 months:

By Month 3:

• Launch multiple lifecycle campaigns across email and push with measurable improvements in engagement.

• Build strong partnerships with Brand, Product, and Analytics stakeholders.

• Develop a deep understanding of the user journey.

• Identify early opportunities to test new growth channels or audience segments.

By Month 6:

• Launch a cross-channel campaign (e.g., Reddit, ASO, or paid social) with clear learnings and performance results.

• Deliver data-driven recommendations that inform ongoing lifecycle and growth strategy.

• Establish repeatable…