Head of TikTok Shop

Head of Tik Tok Shop

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

BM Digital is seeking a Head of Tik Tok Shop to build and lead our Tik Tok-focused social commerce division. This role will own strategy, creative direction, operational execution, and performance outcomes across all partner brands. The mandate is to architect a scalable Tik Tok Shop growth engine that consistently generates profitable revenue through creators, UGC content, paid amplification, and social commerce optimization.

The ideal candidate combines deep expertise in Tik Tok Shop, creator-driven performance marketing, and creative strategy. This is a senior leadership role with end-to-end accountability for revenue growth, creative excellence, testing velocity, and team performance.

• Lead the Tik Tok Shop department, owning creative direction, performance targets, and cross-brand strategy
• Build and maintain a creative strategy playbook covering concept ideation, ad structure, testing frameworks, and iteration methodology
• Work cross-functionally with Growth, Influencer, Media Buying, and Strategy teams to ensure alignment with CAC, ROAS, and revenue targets
• Mentor and develop Creative Strategists, Content Creators, Editors, and supporting roles; establish standards, feedback systems, and accountability models

• Architect the full Tik Tok Shop growth funnel, from creator outreach and content sourcing to ad repurposing, amplification, and optimization
• Build scalable systems that convert organic creator videos into high-performing Tik Tok Shop ads
• Partner with e-commerce brands to identify growth opportunities, product-specific angles, creator partnerships, and high-potential inventory
• Lead a continuous cycle of ideation, testing, data analysis, and iteration to scale profitable campaigns and improve creative efficiency
• Own revenue, ROAS targets, and the end-to-end performance of Tik Tok Shop initiatives

• Use data, consumer insight, and creative intuition to develop storylines, hooks, and concepts that drive performance
• Oversee scriptwriting, copywriting, storyboarding, and concept development across Tik Tok Shop, Tik Tok Ads, Meta, and UGC-focused campaigns
• Translate insights from creative analytics tools (Atria, Tik Tok Ads Manager, Meta Ads Manager) into actionable hypotheses
• Review post-production outputs for quality, pacing, messaging, and alignment with strategic goals
• Ensure all creative assets support the narrative, positioning, and revenue objectives of each campaign

• Track emerging trends in Tik Tok, social commerce, influencer marketing, content formats, and high-performing narratives
• Conduct systematic consumer, product, and competitor research to inform creative direction
• Synthesize performance data to guide iteration cycles, refine creative frameworks, and identify scalable opportunities
• Use market intelligence to anticipate platform changes and proactively adjust strategy

• 5+ years in performance marketing, Tik Tok-first content, or social commerce leadership
• Proven experience scaling Tik Tok Shop revenue or managing large-scale creator-driven campaigns
• Deep understanding of Tik Tok culture, formats, trends, storytelling frameworks, and performance mechanics
• Strong ability to lead creative teams and translate insights into high-performing content at scale
• Fluency in data analysis and experimentation, with a track record of hitting strict CAC/ROAS targets
• Ability to build systems, processes, and operational infrastructure for high-volume creative production
• Excellent managerial, strategic, and cross-functional communication skills

• Total compensation: $300,000+ per year (base + performance bonuses + equity)