Growth Marketing Manager

Job Description

About the Role

We're looking for a data-obsessed, experiment-driven Growth Marketing Manager to own and accelerate customer acquisition, activation, and revenue growth. You'll identify high-leverage growth opportunities, design and launch experiments across the funnel, and scale the channels that move the needle fastest.

This is a high-impact, high-autonomy role reporting directly to the Head of Growth / VP Marketing / CMO.

• Own end-to-end growth initiatives: hypothesis → experiment design → execution → analysis → iteration or scaling
• Run multi-channel campaigns (paid social, paid search, affiliates, partnerships, email/SMS, referrals, content/SEO, lifecycle, etc.)
• Build and optimize the acquisition funnel with a relentless focus on ROI, LTV:
  
  CAC, payback period, and magic moment activation
• Deep-dive into data using SQL, Amplitude/Mixpanel/Heap, Google Analytics 4, and BI tools to uncover insights and opportunities
• Partner closely with Product, Data, Engineering, Design, and Revenue teams to launch growth features and tests
• Manage and scale multi-million dollar paid media budgets across Meta, Google, Tik Tok, Linked In, Reddit, etc.
• Lead creative strategy and work with agencies/freelancers to produce high-converting assets
• Establish growth processes: weekly experiment cadence, growth meeting rhythm, OKRs, reporting dashboards
• Stay ahead of industry trends, new channels, tools, and tactics

• 4-8 years of growth marketing or performance marketing experience (startup or scale-up environment strongly preferred)
• Proven track record of driving significant, measurable growth (share specific metrics you've achieved: e.g., 3x'd signups, reduced CAC by 40%, scaled spend profitably from $100K → $2M/mo)
• Deep expertise in at least 3 major paid channels; experience taking a channel from $0 → $1M+/mo profitable spend is a big plus
• Analytical powerhouse: fluent in SQL, comfortable with statistical significance, A/B testing frameworks, and attribution modeling
• Experience with modern growth tools (Amplitude, Segment, Braze/Iterable, Northbeam/Triple Whale, Motion, Creative testing platforms, etc.)
• Bias for speed and experimentation; you've run 100+ tests and can show what worked and (more importantly) what didn't
• Excellent communicator who can rally cross-functional teams and present insights to executives
• Scrappy, creative, and low-ego - you'll wear many hats and move fast