Senior Product Marketing Manager

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong.

What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Job Summary

We are seeking a visionary product marketing leader to define and elevate the solution story for SAP Customer Experience (CX). This role will own the narrative strategy, translating complex offerings into clear, compelling messaging that drives engagement with customers, partners and key market audiences.

As the voice behind SAP CX, you will shape the overarching narrative across the product portfolio — Marketing, Commerce, Sales and Service—breaking down silos to craft messaging frameworks that convey the suite and platform value of SAP CX. This role will connect the SAP CX narrative to the broader SAP Business Suite, ensuring seamless integration of messaging and AI-driven storytelling that highlights joint value propositions aligned to broader SAP Business AI strategy.

You will develop high impact content, presentations, and executive storytelling that positions SAP CX as a leader in the market and demonstrates the value of its end-to-end, connected solutions alongside SAP ERP.

This role ensures SAP CX’s value proposition is consistently and creatively integrated across all channels and touchpoints—web, events, thought leadership, campaigns, sales enablement, and solution plays—helping customers and prospects clearly understand the transformative power of SAP CX within the SAP ecosystem.

• Own the master storyline. Define the “why us” and “why now” across all CX products with messaging frameworks and narrative documents.
• Develop persona-based and vertical messaging frameworks that guide content creation for different buyers, audiences and markets.
• Lead message validation and refinement through advanced market research and AI-driven testing tools.
• Track and report CX brand accolades and momentum metrics, delivering quarterly updates to strengthen solution positioning and storytelling impact.
• Create and maintain the “source of truth” messaging and content “toolkit” so GTM, Campaigns, Field Marketing and Executive Communications can tailor content without breaking the story.

• Partner with Product Marketing and GTM teams to translate messaging into compelling customer-facing content.
• Architect the core pitch deck. Be the owner of the master narrative deck used across all teams, updating it as strategy evolves.
• Partner with Technical Product Marketing to produce high-impact videos, sizzle reels, and demos that convey SAP CX solution narrative.
• Drive consistency in how we tell the SAP CX story — ensuring every deck, assets and campaign ladder back to our core narrative.
• Guide and edit content created by other PMMs or agencies to ensure narrative cohesion, visual clarity and alignment with our brand tone.
• Oversee quarterly updates to SAP CX web pages and related GTM content to maintain relevance and accuracy.

• Drive end-to-end content strategy for flagship event keynotes, highlighting product innovations and strategic narratives in partnership with Technical Product Marketing.
• Ensure SAP CX solution messaging and value proposition are prominently featured in opening keynotes at flagship SAP conferences.
• Lead content refreshes for regional events and industry shows, packaging materials into scalable “Event in a Box” formats.

• 8 years of experience in product marketing or related roles focused on messaging and content development, preferably in enterprise software or SaaS.
• Proven success in developing strategic narratives and sales enablement content.
• Strong understanding of CX technologies and GTM strategies.
• Experience with AI-based message testing and brand research tools.
• Excellent collaboration and stakeholder management…