Digital Marketing & Social Media Specialist

We are seeking an enthusiastic and detail-oriented Digital Marketing & Social Media Specialist to join our Marketing team. This position is ideal for a self-starter who is passionate about content creation, social media strategy, and digital analytics — and who wants to grow their career in a dynamic professional services environment.

The specialist will support the firm’s digital presence by helping to manage and execute day-to-day content, campaigns, and analytics across social media, the firm’s website, and email communications.

Key Responsibilities:

• Draft and develop content from start to finish for the firm’s social media channels and website — including creating content calendars, supporting campaigns, and ensuring alignment with brand and voice.
• Assist in creating, scheduling, and publishing content on firm social media platforms (Linked In, X/Twitter, Instagram, etc.) in alignment with the firm’s voice and brand
• Monitor social media channels for engagement opportunities, news, and industry trends relevant to legal services
• Support the development and execution of digital campaigns promoting firm news, thought leadership, events, and community engagement
• Help maintain and update website content via the firm’s content management system (CMS)
• Assist with creation, formatting, and distribution of client alerts, newsletters, and event invitations using email marketing platforms
• Collaborate with attorneys and practice groups to draft and edit content that is clear, professional, and accessible to target audiences
• Track and report on the performance of digital campaigns and provide insights using tools such as Google Analytics, Hootsuite, and email metrics
• Coordinate digital content calendars and support strategic planning with the marketing team
• Ensure brand consistency and compliance with legal industry standards across all platforms
• Stay current with best practices in digital marketing, legal communications, and content accessibility

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field
• 2-4 years of professional experience in digital marketing or social media; internships in a corporate, agency, or law firm setting are a plus
• Familiarity with Linked In, Twitter, and other professional social platforms
• Strong writing, editing, and proofreading skills with attention to tone and detail
• Highly organized with the ability to manage multiple projects and deadlines
• Proficiency in Microsoft Office Suite; experience with email marketing tools (e.g., Constant Contact, Mailchimp) and CMS platforms is a plus
• Working knowledge of Adobe Creative Suite or Canva a bonus
• Interest in the legal industry or professional services marketing is preferred

The base pay range for New York, NY candidates is $80,000-$100,000.

We are not accepting agency submissions for this role at this time. Outside agencies, search firms and/or their representatives will not be compensated in any way for unsolicited candidate submissions, or submissions made through anyone other than a Legal Recruiting Department representative. Please do not include candidate's identifying information in unsolicited correspondence.