Senior Analyst, Digital Analytics-MS

Senior Analyst, Digital Analytics-MS NOW

• Full-time
• Business Segment:
  Versant Revenue & Digital
• Compensation: USD 80000 - USD 100000 - yearly

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!,

SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, Golf Now and Golf Pass.

MS NOW is looking for a passionate, strategic, and highly motivated Senior Analyst to join the Digital Platform Analytics team. This role will use audience and subscriber data to uncover insights across the customer lifecycle, from acquisition and engagement through retention and churn.

The Senior Analyst will partner closely with Editorial, Product, Marketing, Engineering, and business teams to translate complex data into actionable insights that inform audience development, product initiatives, editorial strategy, and the growth of MS NOW’s business.

• Conduct deep-dive and exploratory analyses using SQL and other analytics tool to identify trends, opportunities, and drivers of audience and subscriber behavior, and translate findings into clear recommendations
• Monitor and analyze key subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance. Identify high-performing content formats, topics, audience behaviors, and emerging patterns
• Partner with Editorial, Product, Marketing, Engineering, and business stakeholders to define KPIs, measurement frameworks, and analytical requirements and ensure consistent, accurate measurement across MS NOW’s digital products
• Build, maintain, and evolve dashboards and recurring reporting that enable stakeholders to independently understand business and audience performance and support data democratization and governance
• Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and translate findings into actionable product recommendations
• Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities, including propensity and personalization models
• Work with large, complex datasets and data lake environments to combine multiple data sources and conduct advanced analyses of user behavior and business performance
• Communicate analytical findings and recommendations through clear, compelling narratives tailored to a range of audiences, including senior leadership

• 3+ years of experience in digital analytics, product analytics, audience insights, or a related field, preferably within a direct-to-consumer, subscription, or digital media business
• SQL skills and experience working with large, complex datasets
• Proficiency in Excel and experience building analytical models and conducting details quantitative analysis
• Experience with tools such as Databricks/Snowflake, Adobe/Google Analytics, Amplitude, Tableau/Looker/Omni, and experimentation platforms

• Strong analytical and problem-solving skills, with the ability to move from ambiguous business questions to structured analysis and actionable recommendations
• Strong communication skills with the ability to influence stakeholders and translate complex data into compelling…