PM, Lead Generation

Linked In is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

This role can be based in the New York, Mountain View, Sunnyvale locations.

At Linked In, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, as determined by the business needs of the team.

We are looking for a self-driven and passionate Product Manager to drive development of our lead generation advertising products, specifically our form experience and post-click products across our flagship and campaign manager experiences. This role is expected to deliver member and customer value by enabling the use of lead generation products through simple experiences that meet the needs of the JTBDs of demand gen marketers.

This role requires someone to work closely with other Linked In LOBs (e.g. Talent Solutions, Marketing Solutions, Sales Solutions, Consumer Product) and various cross-functional partners (e.g. data science, design, engineering, marketing, BD) to deliver the best end-solution based on different ways B2B marketers can get value from the Linked In platform.

This role requires a product thinker with strong UX skills, a deep understanding of outcome-driven marketing, and experience with both design and technical integrations of advertising products into owned and operated experiences as well as 3P partner applications. It is a highly visible and impactful role that spans the entire Linked In ecosystem and is crucial for Linked In to accomplish its mission.

Responsibilities

Build user experiences that are valuable, simple and intuitive and seamlessly integrate into Linked In’s member and company-focused products and services and 3P products and platforms

Partner closely with our LoBs to help enable advertising-based outcomes

Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources

Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers

Generate buy-in and excitement with key stakeholders and executives across Linked In

Contribute toward a team culture focused on high velocity decision making, deep care, and learning

Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Basic Qualifications:

BS/BA Degree in a technology related field OR equivalent experience

2+ years of experience in product management or equivalent role

Preferred Qualifications:

Experience in advertising product and technology integrations, specifically focused on Lead Generation and ABM

Experience building b2b products with a demonstrated ability to drive product planning, development and launch

Experience in UX design and experimentation

Familiar with interaction patterns across forms, chat, and messaging products

Familiar with ads buying technology from Linked In and others (e.g. Meta, Google).

Ability to communicate findings clearly to both technical and non-technical audiences

Suggested

Skills:

Product Management

Advertising Product

Advertising…