Member of Product

Instagram is where over 3 billion people discover, create, and connect — and we've built one of the best consumer product teams in the industry to make that possible. Product Staff is how we build at Instagram: small, talent-dense teams of product builders, engineers, designers, and data scientists focused on creating amazing products directly. Beyond setting strategy, Members of the Product Staff create directional design, analyze data hands-on, and leverage AI tools to move faster with fewer handoffs.

We are looking for product builders who value moving quickly and embrace AI-native product development.

• Vision & Strategy:
• Is the primary driver for identifying significant near and long-term opportunities in a large Product area, and driving product mission, strategies and roadmaps in the context of broader organizational strategies and goals.
• Generate buy-in and drive consensus across organizations.
• Bring clarity and structure to ambiguous opportunities.
• Consistently demonstrate initiative and execute with limited oversight.
• Critically evaluate when AI is (and isn't) the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis.
• Produce strategic product visions that define market categories supported by directional design artifacts and prototypes.
• Champion AI-native strategies including comprehensive evals and data strategies that enable org-wide continuous improvement.
• Leadership &
  
  Collaboration:
• Drive product development with teams of engineers and designers, while maintaining team health.
• Work closely with cross-functional teams to drive product mission, define product requirements, coordinate resources from other groups (design, legal, etc.), develop roadmaps, and guide the team through key milestones.
• Reimagine workflows, responsibly using AI tools to transform team velocity and capability at organizational scale.
• Foster a culture of rapid experimentation and learning that becomes a competitive advantage.
• Scale AI best practices (including responsible AI use), workflows, and artifacts across the organization so capability compounds exponentially.
• Execution & Prioritization:
• Plan, initiate, and manage information technology projects for web-based products, applications, and platforms.
• Orchestrate complex execution across multiple organizations by combining AI automation with strategic human oversight at scale.
• Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm.
• Technical / Analytical / Design:
• Use AI-enabled tools to build products—setting the standard for product technical capability.
• Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning at the frontier.
• Demonstrate expert understanding of system/architecture trade-offs and how they impact user experience and business outcomes
• lead strategic technical decisions with engineering leadership.
• Integrate data, usability studies, research, and market analysis into product strategies and requirements to enhance user satisfaction and improve engineer productivity.
• Evaluate existing design systems and tooling for sufficiency, driving improvements in partnership with specialist designers and tooling teams.
• Communication:
• Express complex and technical concepts at the right altitude, choosing the right medium and level of detail for the audience (XFN partners, execs, engineering, etc.).
• Understand Meta's strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry.
• Measurement & Impact:
• Inform experimentation strategy
• define and analyze metrics that inform the success of products and produce strategic…