Associate Director, Client Solutions, Analytics

Location: New York

Agency:

Initiative Job Function:

Data and Analytics Job Subfunction:
Data Science and Analytics

Job Description:

Responsibilities External facing responsibilities:

Client Analytics Leadership Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.

Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.

Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.

Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution Support the development and execution of integrated measurement plans across HCP and DTC campaigns.

Define KPIs aligned to business objectives including:

Qualified HCP reach

Audience quality

Patient engagementNBRx and TRx performance

Brand adoption

Omnichannel engagement

Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence Partner with Audience Intelligence teams to support:

Physician-Level Data (PLD) analysis

Audience segmentationHCP targeting

Patient journey analytics

Audience quality measurement

Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization Generate actionable insights using campaign performance, audience data, and business outcomes.

Design and support measurement approaches including:

Incrementality testing

Cross-channel attribution

Audience quality analysis

Digital optimization

Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal facing responsibilities:

Analytics Delivery Leadership Manage day-to-day analytics workflows across HCP and DTC initiatives.

Ensure timely delivery of recurring and ad hoc analytics requests.

Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.

Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration Partner closely with:

Planning Investment Audience  Intelligence Data Science Data Management Client Solutions Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership Lead, mentor, and coach Analysts and Managers.

Support development of technical, analytical, and client consulting capabilities.

Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices Help develop standardized approaches for:

Measurement planning

Omnichannel reporting

Audience analytics

Business storytelling

Campaign optimization

Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning Stay current on developments in:

Healthcare marketing

Pharmaceutical commercialization

Omnichannel engagement

Audience IntelligenceAI-enabled analytics

Marketing Science Required Skills Healthcare Marketing Analytics Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.

Strong understanding of:

HCP media ecosystems

Patient marketing

Omnichannel engagement

Commercial healthcare analytics

Measurement & Analytics

Experience with :

Campaign measurement

Cross-channel attribution

Incrementality testing

Marketing Mix Modeling (working knowledge)
Audience quality measurementKPI development

Media effectiveness measurement

Campaign optimization

Healthcare Data Working knowledge of:

Physician-Level Data (PLD)
Claims data Prescription data (NBRx/TRx)
First-party customer data Identity frameworks

Data clean rooms

H…