Digital Manager, Paid Social

Location: New York

Agency:

Omnicom Media Job Function:

Media Job Subfunction:
Performance Media

Job Description:

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven media strategies for more than 80 global clients.

At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our growth- advancing our technological capabilities and enabling cutting-edge media solutions in an ever-evolving marketplace.

As we continue to expand our New York office, we are seeking a strategic, results-driven Manager, Paid Social to lead paid social initiatives for several B2B-focused financial services clients. This role requires a strong blend of hands-on platform expertise, strategic thinking, client partnership, and team leadership.

RESPONSIBILITIES Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, Linked In, X (Twitter), and emerging channels

Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner

Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives

Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency

Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders

Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps

Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans

Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions

Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations

Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices

Onboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standards

Contribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketingREQUIREMENTS 4+ years of hands-on experience managing and optimizing paid social media campaigns

Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency

Demonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferred

Experience managing or mentoring junior team members, with a collaborative and supportive leadership style

Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats

Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing

Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment

Forward-thinking mindset with a proactive approach to testing, learning, and optimization

Bachelor’s degree (BS/BA) required

Advanced proficiency in…