Vice President, Measurement; Analytics

Vayner Media is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney.

Vayner Media is part of the VaynerX family of companies.

The VP of Measurement will be the local strategic lead of the analytics function, and will help steer strategic growth of the function company-wide. They will be responsible for direct oversight of the NY analytics team members, and analytics strategy and capability development. They will be the go-to subject matter expert in analytics within the New York office, and will contribute as a leader to the overall growth of the organization.

• Develop the strategic vision for the analytics function for the New York office that sets us apart from other agency analytics offerings that can be shared across Vayner Media offices and the larger VaynerX family

• Collaborate with the global analytics leads on creative and strategy insights initiatives inclusive of cross-audience insights and creative insight aggregation at scale (platform best practices, benchmarking)

• Contribute to the agency leadership team keeping a pulse on client team priorities, identifying analytics opportunities in existing accounts, and ensure analytics is negotiated into business growth opportunities

• Standardize dashboarding and reporting across Vayner Media New York clients working with media leads and Tracer

• Work with Partnerships team to develop relationships with existing and prospective data and measurement partners.

• Oversee the New York Analytics team managing career development and continuing education for NY-based analytics resources.

• Own development of organic reporting structure

• Build infrastructure for cross-account cohort measurement & optimization

• Build and execute general media, strategy, creative measurement, analytics, and insights POV including lead high risk/low bandwidth experimentation across measurement and insights

• Oversee capability and tool development as driven by client demand.

• Reinforce a company wide analytics mindset across the larger media organization

• At least 10 years of experience working in an Analytics capacity in the Media industry with a proven track record in building measurement, reporting, and insights ecosystems to support decision making processes

• Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement, A/B Muti-variate testing and incrementality testing

• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas

• Experience working with relational databases, SQL and database infrastructures such as AWS, Snowflake, Azure, GBQ

• Experience with third party research partners such as GfK, Nielsen and com Score

• Understanding of ad verification tools such as IAS, Moat, etc

• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients

• Ability to develop frameworks for steering complex analytics projects

• Experience leading cross-functional initiatives and/or teams

• Advanced written and presentation communication…