Analyst, Media Analytics

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal.

Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

The Analyst, Performance Media Analytics will help to support client under our PM Analytics Department. The ideal candidate will have an understanding of digital metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A major responsibility of this role will be to help build the Horizon Media approach and infrastructure for analytics on existing clients as well as new business.

This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.

• 25% Data Communication/Cross-Functional Collaboration

  Communicate concise data points, trends and measurement strategies to a broad audience of both technical and non-technical teams. Collaborate with media planning and brand strategy teams to develop KPI’s and reporting methodologies/approaches that match campaign and brand goals.

• 25% KPI/Reporting Methodology Development

  Develop processing workflows for data aggregation, cleansing and harmonization across multiple media platforms. Establish QA protocols to ensure accuracy and data granularity for analyses.

• 25% Dashboard/Visualization Building

  Build robust data visualizations and interactive dashboards that are capable of delivering information in an intelligent and digestible manner.

• 25% Analyze Information

  Bring forward insights, results, and suggest optimizations to improve said results. Peel through layers of reported data, disregarding the unnecessary, to deliver analysis and insight to both internal and external client constituents.

• An analytical mindset with the ability to communicate findings to others
• An independent worker with strong time management and organization skills
• A problem solver with the ability to develop creative solutions
• A strong team player, willing to roll up your sleeves and collaborate with others
• Nimble and flexible with ability to succeed in a fast-paced environment
• Detail oriented with a commitment to follow through

Strong analytical skills are required, including the ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. Expertise in Microsoft Excel and PowerPoint. Basic knowledge of data structuring with Knime, SQL, R, Python preferred. Creative/curious approach to ramping up understanding aspects of digital advertising, digital media strategy and standard media measurement. Strong organizational skills, with the ability to aggregate information…