Analytics Senior Director

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Analytics team is at the heart of turning data into strategic insights that fuel smarter marketing, media, and business decisions. We go beyond surface-level metrics to uncover trends, optimize performance, and provide clarity that helps brands connect with their audiences in more meaningful ways.

You’ll collaborate with media strategists, data engineers, creative teams, and business leaders, using analytics to evaluate marketing effectiveness, refine campaign strategies, and drive business impact. Whether it’s building dynamic dashboards, designing attribution models, conducting deep-dive data analysis, or leveraging predictive insights, your expertise will help brands make data-informed decisions with confidence.

Beyond reporting, you’ll have the opportunity to push the boundaries of measurement, experiment with emerging analytics methodologies, and explore AI-driven solutions to enhance marketing performance. You’ll play a key role in testing new approaches, refining best practices, and shaping how brands define success in an ever-evolving digital landscape. At PMG, we don’t just analyze data—we use it to challenge assumptions, drive innovation, and shape the future of media and advertising.

As a Sr. Director in Analytics, if you’re passionate about turning complex data into actionable insights, solving real-world marketing challenges with analytics, and helping brands make smarter, data-driven decisions, this is the place to make an impact.

What You Will Be Doing

• Lead the analytics team across multiple customer groups, industry verticals and regions
• Define the capability roadmap and organization structure for scale
• Translate client objectives and business questions into analytic frameworks and drives roadmap alignment
• Guide senior client relationships and analytics transformation projects, showcasing PMG value and driving growth
• Align department goals to company strategy and vision
• Manage Director-level leaders and ensure succession planning
• Lead performance planning, calibration, and promotions
• Identify and implements process, tooling, or training improvements
• Represent analytics in senior executive forums, both internally at PMG and externally on the broader market
• Shape thought leadership, IP, and external reputation
• Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making

What You Will Bring

• 12+ years of experience in analytics, including 5+ years of leadership experience, with a bachelor’s degree or equivalent work experience.
• Expertise in building and scaling analytics functions that align with business strategy, deliver measurable impact, and drive data-informed decision-making.
• Advanced proficiency in SQL and experience guiding data architecture and modeling decisions that support performance, scalability, and reliability.
• Proficiency in Python or R to support statistical analysis, experimentation, and data automation across teams and platforms.
• Provide strategic client leadership by guiding test-and-learn and incrementality roadmaps, triangulating brand and business performance across…