Senior Manager – Marketing Technology

Location: New York

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024.

Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

We are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. The role combines product ownership, marketing technology architecture, data and measurement, operational governance, and hands-on delivery.

Operating as both a strategic partner and technical leader, this individual will be a systems-thinker, owning the implementation of core platforms and frameworks across websites, CRM platforms, analytics, attribution, SEO/AEO, privacy, and the integration of AI-driven capabilities across the digital experience. The role requires translating architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models.

Property Marketing Technology Product Management:

Set the roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem

Own the end-to-end product lifecycle for the property website platform, including CMS, hosting, templates per asset type, integrations, accessibility, performance, SEO, content governance, and ongoing optimization

Govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across multiple ownership structures and operating models

Turn regional and business needs into a prioritized backlog that balances customer experience, commercial value, risk, cost, speed, and platform reuse

Establish clear ownership, service expectations, documentation, and escalation paths across Hines teams, agencies, vendors, and technology partners

Data, Analytics and Attribution Strategy:

Design and oversee the implementation of tagging architecture, analytics frameworks, and data validation processes that connect digital activity to business outcomes

Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems

Help develop executive and operating dashboards that make performance visible without compromising privacy, security, data minimization, or appropriate access controls

Property Marketing Digital Architecture Development:

Evaluate marketing technology choices and integration patterns across websites, CMS platforms, analytics, CRM and PMS environments, lead-management tools, marketing platforms, data connectors, dashboards, and emerging AI capabilities

Translate business requirements into solution options, technical requirements, implementation plans, and decisions that can work across regions and asset classes

Partner with Real Estate IT and enterprise technology teams on architecture, security, identity, APIs, hosting, data flows, environments, and support models

Identify opportunities to reduce manual work, improve speed and consistency, and create reusable capabilities through automation and AIPrivacy Governance & Compliance Leadership:

Translate privacy and regulatory requirements into implementable standards for consent management, customer tracking governance, analytics configuration, data retention, privacy notices, and vendor responsibilities within the property marketing function

Build repeatable controls…