Director, Applied AI Product

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Groupe Solutions is an accelerant at the center of the Groupe. Made up of audience strategists, data scientists, and analytics practitioners, Groupe Solutions will partner with Groupe leaders to win or retain strategic accounts and serve as business owners of Groupe’s AI Platforms.

Our Director, Applied AI Product will support the strategy, design, and execution of building the MRCL platform’s media data visualization, reporting, and dashboarding capabilities, as well as the platform’s broader user experience (including, as an example, nodal or canvas UI experiences and point & click UI integration with agentic patterns) to drive connected Groupe capabilities. This role focuses on delivering AI-powered experiences that enable agency teams to surface insights, drive campaign governance, monitor campaign performance, and visualize results - all within MRCL.

The ideal candidate combines deep product management expertise with strong fluency in data visualization, analytics, and reporting best practices. They understand how to work across organizational boundaries — partnering with engineering, data, media, and business intelligence teams globally — to build scalable reporting capabilities that unlock value for Groupe agencies and their clients.

As a leader in our MRCL team, this role will:

• Define and drive the product vision for media data visualization, reporting, and dashboarding capabilities within MRCL, ensuring they deliver actionable insights to agency practitioners and their clients.
• Drive MRCL user patterns for rich client-friendly user experience.
• Collaborate with engineering, data foundations, and platform architecture teams to build scalable, performant, and visually compelling analytics experiences.
• Partner with the Product Strategy team, enabling them to work alongside client teams to configure reporting and dashboarding solutions for specific client needs.
• Join and help grow a focused and performance-driven environment where data excellence fuels innovation in marketing and advertising AI.

The Key Responsibilities

• Define and manage the product roadmap for media data visualization, reporting, and dashboarding capabilities — including real-time campaign dashboards, automated reporting pipelines, custom analytics views, and AI-powered insight generation.
• Own the end-to-end lifecycle of reporting and analytics features: discovery, design, build, launch, and iteration based on user feedback and data quality metrics.
• Work with media, analytics, and business intelligence teams across Groupe globally to understand reporting requirements, define data visualization standards, and drive adoption of platform analytics capabilities.
• Partner with engineering teams on analytics architecture decisions, ensuring data pipeline performance, visualization rendering scalability, and consistent user experience across dashboards and reports.
• Work with security, compliance, and governance teams to ensure reporting capabilities meet data privacy, access control, and data governance standards — particularly for dashboards surfacing client-sensitive media performance data.
• Build and maintain strong relationships with agency media, analytics, and client service leads, serving as the…