Associate, Analytics

Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.' Damn straight.

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Associate, Analytics helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

What you’re bringing with you:

You’re just starting out and amped to learn all there is to know about Analytics. Here are the skills you’re ready to put to work:

• BS in a quantitative field (such as Mathematics, Statistics, Economics, Computer Science, and Engineering) preferred
• Advanced degree (MS/MBA/PhD) a bonus
• Motivated to learn new tools, techniques, and platforms
• Minimum 1 year working experience with a data visualization tool such as Tableau, Qlikview, Spotfire, or Microstrategy
• Minimum 1 years working with SQL
• Advanced Excel Skills
• Experience with statistical software such as R, Python, SAS, or SPSS a plus
• Experience with advanced analytics techniques such as Regression, Neural Networks, CART, etc. a plus
• Experience with Web Analytics Tools, including Implementation (Google Analytics, Adobe Analytics)
• Strong analytical skills with the ability to extract the context of the data through standard data analysis methodologies
• Fluent with English and able to effectively communicate (read/write/speak) with various productivity tools
• Professional work ethic (accountable, reliable, honest)
• Demonstrated ability to deal with ambiguity & evolving business needs
• Capability of multitasking with proper prioritization

How you’ll strengthen the team:

Our team is looking for someone who is not only passionate about, and comfortable with, working with large sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges. Beyond that, here’s how you’ll make your mark:

• Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards (developed within Tableau)
• Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes
• Manage and integrate data from a wide variety of sources, including (but not limited to) Web, Media, Rx, Payer, Coupon/Co-Pay, Sampling, Social, and CRM

How you’ll grow with us:

Ass…