TAAG Manager

Company description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, Citrus Ad, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world.

It is present in over 100 countries with over 23,000 employees worldwide.

TAAG is a leader in the media and advertising industry, delivering innovative solutions that drive engagement, optimize performance, and leverage cutting-edge technology. We are committed to excellence, collaboration, and continuous improvement, providing our clients with best-in-class media and analytics strategies.

The Manager/Supervisor of TAAG is responsible for overseeing the flawless execution of digital advertising campaigns, leading technology integrations, and optimizing operational processes. This role requires strong technical expertise, leadership skills, and the ability to work collaboratively with internal teams, clients, and external vendors.

Technology & Campaign Execution:

• Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels – hold media and creative teams to activation timelines.
• Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
• Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
• Troubleshoot technical issues with media teams, creative agencies, and vendors.
• Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.

Team Leadership & Process Optimization:

• Manage and mentor a team of Analysts and Sr. Analysts, providing guidance on campaign execution, technical troubleshooting, and career development.
• Develop and implement standardized processes for campaign setup, QA, and reporting to ensure accuracy and efficiency.
• Collaborate with cross-functional teams to streamline workflows and enhance operational effectiveness.
• Conduct training sessions on emerging ad tech solutions and best practices – work on building presentation skills.

Client & Stakeholder Collaboration:

• Serve as a key point of contact for clients and internal teams regarding ad technology strategies and execution.
• Provide proactive recommendations to improve campaign performance and ensure alignment with business objectives.
• Maintain strong relationships with technology partners and vendors to support media innovations and troubleshooting needs.
• Support broader TAAG initiatives to propel the department forward within the industry.

• 3–5+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).
• Bachelor’s degree in marketing, computer science, business, or related field preferred.
• Strong expertise in ad serving platforms (GMP, Innovid, XR), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.
• Proven ability to manage and develop…