MarTech Senior Consultant, Technology Strategy

Location: New York

Company description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview Senior Consultant – Mar Tech Strategy As a Senior Consultant, you will shape and deliver marketing technology strategies that align with business objectives, enhance customer experiences, and drive digital transformation. You will work closely with clients and senior stakeholders to assess existing Mar Tech ecosystems, identify opportunities for optimization, and define future-state architectures and technology roadmaps that enable more effective, data-driven marketing.

This role requires a strong blend of marketing technology expertise, strategic thinking, and client-facing consulting experience. You will translate complex business and marketing challenges into actionable technology strategies, providing objective recommendations on platforms, architecture, data capabilities, and emerging technologies. The focus is on strategy and advisory and not solely platform implementation or configuration.

Your Impact Lead Mar Tech strategy and assessment engagements, evaluating clients’ existing marketing technology ecosystems, capabilities, operating models, and business requirements to identify gaps, inefficiencies, and opportunities for improvement.

Develop current-state assessments, future-state Mar Tech strategies, target-state architectures, and prioritized implementation roadmaps aligned with business objectives and marketing priorities.

Evaluate Mar Tech platforms and capabilities beyond tool inventory, including customer data management, identity resolution, marketing automation, personalization, journey orchestration, content management, integration, and measurement.

Provide vendor-agnostic recommendations on platform selection, rationalization, consolidation, and modernization, ensuring technology investments address specific business challenges and deliver measurable value.

Leverage knowledge of leading Mar Tech platforms, including Adobe Experience Platform (AEP), Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Zeta, Treasure Data, and Tealium, to inform strategic recommendations and future-state designs.

Partner with senior business, marketing, product, data, and technology stakeholders to translate business needs into actionable technology strategies and align stakeholders around transformation priorities.

Lead client workshops, stakeholder interviews, and capability assessments to define requirements, evaluate technology maturity, and establish a clear vision for the future-state Mar Tech ecosystem.

Develop strategic deliverables, including assessment findings, executive presentations, business cases, technology recommendations, target-state designs, and phased implementation roadmaps.

Advise clients on technology investments, enterprise architecture considerations, platform capabilities, integration requirements, and the trade-offs associated with different Mar Tech solutions.

Evaluate emerging technologies and industry trends, including generative AI and agentic AI, to identify opportunities for marketing…