Salesforce Marketing Cloud Engineer

The ideal candidate is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. This role will partner directly with our US client’s business executives, marketing strategists, data scientists, and creative leads. This role will be responsible for multi-channel campaign execution including segmentation, design, and reporting. This role will build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints) - and perform the day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.

• Excellent communication skills and ability to communicate with our clients in the US.
• 5+ years of consulting experience and/or Marketing project implementation experience.
• 2+ full life cycle projects with strong expertise Salesforce Marketing Cloud implementations.
• Additional experience with marketing automation platforms preferred (Marketo, Adobe Experience Cloud, Oracle Eloqua, etc.)
• Experience working with DMPs (Blue Kai, Rocket Fuel, Trade Desk, etc.)
• Experience working with DSPs (Adobe Media Optimizer, Double Click, Media Math).
• Salesforce Marketing Cloud Developer Certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
• Strong experiential knowledge of standard methodologies for email, direct mail, SMS, phone call/IVR, and mobile messaging.
• Experience working with marketing, sales and other key stakeholders to drive business success.
• Bachelor’s degree in technology or engineering or related discipline.

• Collaborating effectively with agile matrixed teams at our clients in the US to drive successful campaign execution.
• Analyzing data from digital marketing programs to develop internal standard methodologies by proactively researching email and mobile engagement statistics.
• Conducting list segmentation and contact management using SQL.
• Proactively finding opportunities for process improvement and reducing execution complexity.
• Managing the digital engagement role for Journeys.
• Communicate clearly and effectively with all members of the team.
• Actively participate in all major technical discussions related to the platform.
• Create a culture of observability within the team, constantly keeping an eye on the performance and stability of the platform.