Manager of DTC Analytics Job New York New York USA,IT/Tech

Location: New York

The Centralized Insights & Analytics (CIA) team is a critical function that drives proactive insights-to-action within the US Personal Care organization
The CIA organization unites capabilities across data science, analytics, insights, and category management into an integrated function to translate insights into action for everyday decisions and more complex business questions, helping shape the future of our business strategy and enabling us to best serve our customers
Capabilities built by this team will meaningfully impact the business through marketing optimization, channel strategy, site optimization, selling stories, thought leadership, innovation, and overall consumer/shopper experience
As the Analytics Manager for DTC, you’ll build and drive the reporting and diagnostic analytics that advance our strategy - and turn that analysis into a point of view
You’ll design and report on DTC KPIs and analyses spanning the user journey from acquisition through conversion, post‑purchase engagement and retention, subscriptions, distribution, and site experimentation
When a stakeholder brings you a question, they should walk away with a recommendation, not just a chart or data point - that means connecting the dots across data sources, business priorities, and customer signal, and knowing which questions are worth chasing and which aren’t
We need someone with strong business acumen, excellent storytelling skills, a passion for consumer empathy, a robust technical toolkit, and the confidence to share a strong point of view, even with people more senior than you
You’ll work with key decision‑makers throughout the DTC organization, and share your insights and recommendations - and defend them - with all levels of the business
Synthesizing data on a regular basis to provide the DTC team with brand‑level insights on business health - and a clear recommendation on what to do about it, not just the numbers
Leverage our BI tool Omni to build, maintain, and own dashboards that empower the business to interpret and act quickly. (e.g., track inventory issues across retailers and build actionable alerting.)
Become an expert on existing DTC reporting and drive towards improvement
Plan, design, and implement reports that highlight key performance indicators
Enhance our A/B testing reporting suite
Track new feature launches by Product & Engagement teams and build/manage the reporting for how they perform
Work closely with the teams in our DTC Org to drive value for the business
Gain a strong understanding of their data problems and use our Analytics toolkit to find a solution (What data do we need, how can we get it, and how can we automate reporting?)
Driving deep analysis of the whats and whys of key drivers to surface hypotheses for action
Be a strong, trusted voice and thought leader for the brands you support - bringing a well‑reasoned point of view to the table, and comfortable sharing it with stakeholders at all levels
Enable your stakeholders and leaders to get sharper and smarter on the data, the business, and how we tackle our biggest questions just by working alongside you
Bring a strong, well‑reasoned point of view and advocate for the brands you support, comfortable doing so with people more senior than you
Your impact and influence comes from how much smarter you make the people around you and your strong perspective
Help define how we measure and report out on performance on ecommerce across key KPIs, set up dashboarding capability, and regularly track and share the overall performance of the business to drive strategic planning
Identify analytics pain points and inefficiencies, and develop new tools and automated processes to optimize and streamline. AI is integral to the work, not an afterthought
Be a…