Senior Manager, Marketing Analytics & Tracking Engineer

Lantern is looking for a senior analytics and tracking lead to own how our clients measure, attribute, and optimize paid marketing performance. You'll work directly with our Partners, Head of Analytics & Tracking and a roster of innovative DTC health brands to design and implement HIPAA-compliant tracking infrastructure that maximizes ad performance while keeping clients safe.

This role sits at the intersection of paid media, web analytics, privacy compliance, and engineering. You'll lead audits, write implementation plans, get hands-on inside CDPs and tag managers, and debug the long tail of tracking issues that quietly cap performance. You'll also help us productize this work — building the standards, libraries, and AI-enabled workflows that let Lantern deliver higher-quality outcomes at scale.

• Analytics & tracking audits and implementation plans. Audit existing tags, pixels, and consent setups across client accounts. Flag performance and compliance risks - with particular care for HIPAA-regulated covered entities in healthcare - and translate findings into detailed implementation plans grounded in HIPAA-compliant CDPs. Example deliverables include consent audits and full analytics & tracking plans with implementation change logs.
• Implementing consent, analytics and tracking plans. Build tracking plans, define event names and parameters in a standard format, and implement them in a HIPAA-compliant CDP (Ours Privacy most common, but you should be comfortable in Segment, Freshpaint, GTM/sGTM, and Post Hog as well). Maximize event match quality (EMQ) so ad platforms get the matching signal they need to learn, while keeping the implementation compliant.
  
  Familiarity with consent-management tools like One Trust, Cookie Yes, Osano, and Cookiebot expected.
• Debugging tracking issues. When conversion events aren't firing, are misfiring, or are firing but matching poorly, you find the root cause and fix it on the back end. You'll spend meaningful time improving event match rates where Meta and Google are dropping matches due to missing or malformed parameters.
• Build and style quiz-based signup funnels in tools like Typeform, Form Sort, and Feathery — designing the experience as well as configuring it — and wire them into scheduling tools like Calendly, Acuity, or Open Loop to drive eligible patient leads into info calls with the client's sales or clinical team. As part of this, stand up the data integrations between the funnel and the client's backend CRM (Hub Spot, Salesforce) and ensure conversion events fire back to Meta, Google, and other ad platforms with high-quality matching parameters.

• 3+ years of experience in an front-end GTM engineering role (owning analytics and paid media measurement implementations).
• Deep hands-on experience implementing server-side tracking.
• Strong working knowledge of GTM (web and server-side), the Meta Conversions API, Google Ads Enhanced Conversions, GA4, and the broader ecosystem of pixels, postbacks, and click-IDs.
• Track record implementing and configuring consent-management platforms (One Trust, Cookie Yes, Cookiebot, Hub Spot CMP) and forwarding consent state to downstream tools.
• Direct experience working with DTC and/or healthcare brands; you understand why PHI in a query string is a problem and how to avoid creating one.
• Familiarity with attribution models (last-click, MMM, incrementality testing) and how tracking design feeds them.
• Bonus: experience building quiz-based signup funnels in Typeform / Form Sort / Feathery, integrating them with scheduling tools (Calendly, Acuity, Open Loop) and CRMs (Hub Spot, Salesforce).
• Bonus: experience with MMPs (Adjust, Apps Flyer) and deep-linking for mobile app conversion tracking.
• Bonus:…