Email Operations Specialist

The Email Operations Specialist will be responsible for the day-to-day, hands-on execution of marketing campaign emails and for supporting our triggered lifecycle flows. This role is critical to the operational success of our email program, owning the setup and delivery of campaign sends. The ideal candidate is eager to dive in and learn, wants to push the envelope on technical email production, and is excited about creating personalized digital experiences at scale.

This role sits on the Growth Marketing team and reports to the Director, Lifecycle Marketing, working out of our NYC office 2x a week.

• Execute day-to-day email campaign operations: prep image assets, code templates, build and segment lists, schedule sends, and set up tests
• Build responsive, personalized triggered email templates and support triggered flow setup in Sailthru
• Own QA of every send across devices, email clients, and environments
• Troubleshoot rendering and technical issues, including HTML templates, broken links, and list segmentation
• Explore and apply AI tools to work more efficiently across email operations
• Leverage ESP tools and Sailthru's scripting language (Zephyr) to deliver dynamic content
• Manage audience lists and maintain list hygiene through data cleansing to improve targeting accuracy
• Analyze campaign performance and contribute test and optimization ideas to inform future campaigns
• Partner with the team on campaign planning, bringing a technical and data-informed perspective

• 2–4 years of proven experience in email marketing, including hands-on work in an ESP (Sailthru preferred)
• HTML/CSS email coding experience, including working with ESP scripting or templating languages (Zephyr preferred)
• Experience QA’ing emails across devices and email clients
• Experience with email testing tools (Litmus preferred)
• Strong understanding of email marketing best practices
• Knowledge of relevant email marketing regulations (CAN-SPAM, GDPR)
• Experience with marketing automation and personalization software and tools
• Proficiency in at least one customer data platform and data visualization tool (Looker preferred)
• Analytical mindset; comfortable using performance data to inform recommendations
• Strong technical proficiency; comfortable learning new systems
• Strong attention to detail and communication skills
• Genuine interest in email marketing and its technical side (coding, automation, etc.)

Company-wide, we enjoy an amazing ecosystem of an even gender split and a balance of engineers and designers. Because Paperless Post isn't supported by ad revenue, we can focus our efforts on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.

We are proud that Paperless Post helped over 30 million people connect in the real world last year. Our product is global, and we are committed to being a company where everyone belongs. Paperless Post exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone.

Women, people of color, trans/gender queer individuals, individuals with disabilities, and veterans are especially encouraged to apply.

At Paperless Post, we value Being Resourceful, Progress Over Perfection, and being a Positive Force. Embracing thoughtful AI use is one way we put those values into practice. In our day-to-day work, we encourage teams to thoughtfully use AI tools like Claude, ChatGPT, and Copilot to move faster and think more creatively.

During interviews, our recruiting team may use AI-powered note-taking tools so we can stay focused on the conversation.

However, our interviews are designed…