Senior Product Manager, Search & Social

Company description

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

The Technical Product Manager for Search and Social Advertising is a core member of the PMX PAS Product organization. This role bridges search and social media expertise, data/technology understanding, and product execution discipline to advance PAS’ cross-channel analytics, reporting, and optimization capabilities.

You will be responsible for owning and advancing PAS capabilities that support search and social media activation, measurement, and optimization across channels and platforms such as Google Ads, Microsoft Ads, Search Ads 360, Facebook, Instagram, Tik Tok, Snap. Working closely with Engineering, Data Science, Enablement, Marketplace, and Search + Social Activation teams, you will translate real-world trading and measurement needs into scalable, high-quality product solutions.

This role is ideal for someone who brings hands-on search and social media advertising experience and wants to shape enterprise-level advertising products used by agencies and clients at scale.

The ideal candidate is a hybrid between part product manager, part ad-tech SME, part data-literate problem solver.

• Contribute to PAS roadmap across search and social media measurement (SEM, Youtube, social media and more), benchmarks, quality/brand safety insights, marketplace integrations, and manual workflow automations.
• Assess needs from agency activation teams, PMX Partnerships, and Analytics to prioritize features based on impact, feasibility, and user value.
• Support long-term platform evolution including marketplace integrations, improved data quality, and automated reporting expansions.

• Act as day-to-day Product Owner and SME (Subject Matter Experts) for one or more PAS development pods for search and social media advertising services and deliverables.
• Translate search and social media marketplace mechanics and product requirements into clear user stories, functional requirements, acceptance criteria, and technical dependencies.
• Groom to refine and define stories and tasks that can be transformed into agile tickets and tasks/sub-tasks.
• Bridge Product and Engineering on signal ingestion, business logic integration, taxonomy alignment, platform consistency and UX/UI.
• Discover, identify and define QA methodologies, data backfill/reprocessing, rollback, disaster recovery, observability C monitoring.
• Discover, identify and prevent/prepare for errors and failures (known and unknown/assumed).
• Work with internal technical, support and resource teams to enable PAS to deliver solutions. Collaborate closely with internal Datalake teams.
• Partner with Engineering on:
  • Data pipeline readiness
  • API integrations (search platforms, social media platforms, analytics vendors, marketplace partners)
  • Validation and QA for search and social media datasets
  • Troubleshooting discrepancies, mapping issues, and freshness problems
• Define requirements for multiple reports and features
• Maintain a clean, prioritized backlog and ensure sprint readiness with Engineering.

• Work closely with search + social media and PAS Enablement and other internal teams to gather feedback and validate solutions.
• Work with PAS Enablement to support GTM and adoption through training materials,…