Supervisor, Analytics Implementation

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome.

Mile Marker’s client roster includes Fresh Pet, Door Dash, Spectrum, Webster Bank, True Green, Hello Fresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

Mile Marker is hiring a Supervisor, Analytics Implementation to own the data layer under Relay for our clients. Relay, our measurement architecture, measures more than $500MM in annual media spend. It's only as good as what feeds it.

What feeds it is the tags, pixels, conversion setups and data connections on client sites. Some weeks you'll build tracking for a DTC brand going live on a new ad platform. Other weeks you'll open a bank's inherited tagging container, work out why its conversions stopped matching the platforms, and fix it one item at a time while their compliance team reviews every change.

This is a client-facing seat on a small but mighty team. You'll lead technical calls with client developers and write the instructions they follow. Our VP of Innovation & Strategy owns the architecture and the scope; you own the execution.

• Work with our planning and execution teams to turn campaign KPIs into a tracking plan: the website actions and conversions that make each KPI measurable.
• Walk those teams through what each event means, so they optimize toward the right signal.
• Align tagging within an omnichannel framework to connect online, tagged conversions with non-tagged offline touchpoints, creating a complete view of the customer journey.

• Build and audit Google Tag Manager containers and GA4 properties across client sites, web and server-side.
• Implement conversion tracking for Google Ads, Meta, Microsoft, etc, including Conversions API and enhanced conversions.
• Ship changes through the client's own developers, whatever platform they run.

• Take remediation projects from audit to validated fix, with a plan the client signs off on line by line.
• Prove every fix with network-level validation before it's called done.

• Keep campaign naming and UTM standards clean, along with the Google Ads automation that applies them.
• Stand up data connections into Big Query and Funnel.io, then check them with SQL.

• New clients start with you, from access requests to an inventory of everything already firing.
• Tell a client's IT team exactly what is blocking a tag and what to change.

• Document each client's setup so anyone on the team can pick it up, down to which tag fires which conversion.
• Write the implementation instructions and handoff docs clients keep after the work ships.

• Operationalize naming conventions and data standards within Funnel.io to ensure automated, clean data pipelines across marketing channels.

• Four to six years of hands-on analytics implementation, at least two of them at an agency or consultancy juggling multiple clients.
• "Previously developed a tracking plan or solution design document clear enough that a developer could implement it without you."
• Time in regulated categories. Several of our clients are banks and health brands, so CSP reviews and…