Assistant Vice President; AVP; Commercial Product & Delivery; OneSFA Ecosystem

Job Title:

Assistant Vice President (AVP) - Commercial Product & Delivery (OneSFA Ecosystem)

Division:
Beauty Tech - O+O Americas

Location:

Hudson Yards, NYC

Reports To:

IT Platform Lead O+O, Americas

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal, our IT teams design and build solutions to ensure high performance for all our business sectors by imagining new ways of doing things, from designing websites to building algorithms and predicting new trends. They can be found leading teams towards a more connected and digitalized future in IT retail, e-commerce, CRM, data, AI, cybersecurity, Cloud and E-Marketing. You never stop learning at L'Oreal IT because things change at the speed of light!

Come join our dynamic team!

We are seeking an exceptional, high-impact technology leader to serve as AVP - Commercial Product & Delivery, leading the largest Salesforce transformation across North and Latin America.

In this role, you will hold end-to-end accountability for the vision, roadmap, and delivery of the unified OneSFA Commercial Ecosystem-spanning OneSFA (Sales Force Automation & B2B Storefronts), OneCC (Customer Care order orchestration & service lifecycle), OneCX (Salon Centric end-to-end customer experience), and One Coop (LATAM promotional & commercial agreements).

Leading a multi-zone footprint covering 1,450+ users across 8+ markets and driving over $20M+ in active volume, you will bridge business strategy with technical rigor, transition the platform from bespoke custom debt toward modern native standards (LWR, AI-accelerated delivery, OOTB-first), and rebuild unshakeable delivery trust with division presidents and commercial stakeholders

• Strategic Product Vision & Governance:
  • Own the multi-year product roadmap across North America (LUSA & Salon Centric) and LATAM (7 markets).
  • Champion the pivot from high bespoke customization (86% custom footprint) toward standard, out-of-the-box (OOTB) Salesforce patterns, headless/LWR storefront modernization, and clean architectural guardrails.
• Flawless Program Execution & Delivery:
  • Drive major release waves across divisions (LDB, Luxe, PPD, CPD, and Salon Centric phases through 2027), ensuring tight alignment with the broader SAP/NEO program.
  • Enforce disciplined SDLC, release governance, and automated CI/CD practices across internal squads and global system integrator (SI) partners (Accenture, Wipro).
• Business Leadership & Stakeholder Alignment:
  • Act as the trusted strategic peer to Commercial Leadership, Zone CIOs, Customer Service heads, and Brand GMs.
  • Communicate complex technical trade-offs with transparency and clarity; eradicate the "them vs. us" divide across markets and tiers.
• Ecosystem Synergy & Integration:
  • Oversee critical integrations linking Salesforce with core backends (SAP S/4, ECC, Fluent OMS, Tibco EBX, CAR OPP, Process Out, Sovos, and DDX CRM).
  • Ensure high master-data integrity, eliminate data-sync bottlenecks, and stabilize high-stakes features (real-time order simulation, pricing/promotions, payment tokens, and return flows).
• People Leadership & In-House Capability:
  • Lead, inspire, and grow a high-performing product and delivery organization comprising Technical Leads, Product Owners, Scrum Masters, and Business Analysts.
  • Drive role mastery, foster clear role boundaries (PM vs. BA vs. Tech Lead), and build deep in-house engineering and architectural expertise.

Functional & Leadership Expertise:

• 7+ years of progressive technology leadership experience, with a proven track record delivering massive enterprise CRM / B2B Commerce transformations in a matrixed global environment.
• Deep experience managing multi-million-dollar program budgets (Build & Run) and steering top-tier SI partners under rigorous accountability models.
• Proven ability to establish structured product governance
  , eliminate scope creep, and steer cross-functional squads toward measurable business outcomes.
• Exceptional executive presence: capable of telling the hard truths, navigating ambiguity, and inspiring confidence across diverse regional leadership teams.

• Deep domain expertise in the Salesforce Ecosystem (B2B Commerce, Sales Cloud,…