Web Designer & Digital Strategist Job City of Schenectady New York USA,IT/Tech

Location: City of Schenectady

We are seeking a versatile, energetic, and self-motivated Web Designer & Digital Strategist to take ownership of ourweb-based digital presence. As part of a small, nimble web team at Union, this is a unique "soup-to-nuts" opportunity for an entrepreneurial professional looking to make a direct impact.

Web Designer & Digital Strategist Pay Status and Classification:

Exempt, Regular Full-time. This position is not eligible for relocation assistance or visa sponsorship.

Location:

Hybrid available.

Position

Purpose:

In this role, you will bridge visual web design, digital content strategy, and light front-end execution in a Drupal environment. Ifyou thrive in a collaborative environment where everyone wearsmultiple hats and you crave the opportunity to help shape your roleto meet organizational goals, this position is for you.

You will work as part of a two-person web team reporting to theVice President for Communications and Marketing, and working inclose collaboration with the Assistant VP for Content Strategy.

Essential

Responsibilities and Duties:

End-to-End Web & Visual Design: Conceptualize anddesign responsive web layouts, landing pages, digital campaign assets and user interfaces that align with the college's brand and admissions goals.
Content Strategy & Digital Storytelling: Collaborate across departments to plan, structure, and refine digital content,ensuring site navigation, page architecture, and messagingeffectively to students, faculty and alumni.
Drupal Management & Light Front-End Work: Manage andupdate site layouts within our Drupal CMS, applying light CSS/HTMLmodifications and front-end tweaks to enhance user experience and maintain site aesthetics.
Digital Brand Stewardship: Working with our CMO and AVPfor Content Strategy, maintain and evolve digital visual standards,ensuring brand consistency across all public-facing digital channels.
Cross-Departmental

Collaboration:

Serve as a strategicdigital partner to internal campus stakeholders—helping translatetheir departmental goals into effective web solutions.
All-Hands Pitching In: As part of a small team, step inwhere needed to support team initiatives, web initiatives, andbroader campus communications.

Qualifications:

Experience: 4-6+ years of digital/web design experience,with flexibility for a high-energy candidate possessing strong entrepreneurial initiative and a broad skill set required.
Visual & Web Design: Portfolio demonstrating cleanweb layout design, strong typography, intuitive UX/UI principles,and responsive design execution.
Content Strategy Interest: Experience or strong interest in user journey mapping, content hierarchy, copy editing, and digital media strategy.
CMS

Experience:

Hands-on experience working inside aContent Management System (Drupal experience is highly desirable).
Technical Aptitude: Basic to intermediate front-endcoding skills (HTML, CSS, basic JavaScript) to implement designtweaks and troubleshoot page layouts.
Project Management skills: An ability to work collaboratively with clients to shepherd projects throughout theentire process.
Adaptability & Initiative: Self-directed mindset with a desire to take ownership, solve diverse challenges, andshape a role in an "all hands on deck" higher education environment.

Preferred Qualifications:

Prior experience in higher education or working with non-profit/ institutional brands.
Familiarity with web accessibility guidelines (WCAG) in an academic setting.
Basic experience with digital analytics (Google Analytics) orSEO best practices to inform content strategy decisions.
Bachelor’s or other degree.

Compensation:

The annual salary range for this position is $75,000 -$85,000. Except for roles with a set rate of pay, thewage/salary of the finalist selected for this role will be setbased on a…