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Analyst, Paid Social Media

Job in New York, New York County, New York, 10261, USA
Listing for: Publicis Groupe
Full Time position
Listed on 2026-10-22
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing, Data Analyst
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 50065 - 73944 USD Yearly USD 50065.00 73944.00 YEAR
Job Description & How to Apply Below
Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain  Guided By Humanity,  a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Paid Social Analyst is a junior-level, hands-on role focused on supporting the planning, execution, optimization, and analysis of paid social media campaigns. In this role, you’ll apply foundational paid social knowledge to deliver actionable insights and performance-driven recommendations that help meet and exceed client business objectives.

You’ll support innovative, data-informed social strategies while gaining exposure to large, dynamic clients across a variety of industries. Working closely with Paid Social Managers and cross-functional partners, you’ll help ensure campaigns are executed with precision, optimized continuously, and grounded in strong measurement frameworks.

Our social team partners with some of the agency’s most high-profile brands, and we’re looking for someone who is curious, analytical, and eager to grow within a fast-paced, collaborative environment.

Responsibilities
  • Support day-to-day execution and optimization of paid social campaigns across leading platforms, ensuring alignment with client objectives and best practices
  • Assist in developing and activating paid social strategies, including campaign setup, QA, pacing, and performance monitoring
  • Analyze campaign performance data to identify trends, insights, and optimization opportunities across targeting, creative, bidding, and budgets
  • Partner with the Paid Social Manager to help deliver strategic recommendations and ongoing channel expertise
  • Contribute to campaign reporting by tracking key performance metrics and translating data into clear, actionable insights
  • Support customer, media, brand, and market research efforts that uncover new opportunities and inform future strategies
  • Facilitate knowledge-sharing of results, learnings, and insights with internal teams to drive continuous improvement
  • Collaborate effectively with internal stakeholders across strategy, analytics, and account teams to support integrated media efforts
  • Leverage emerging platform tools and AI-assisted capabilities (e.g., automated bidding, creative testing, and performance insights) where appropriate to enhance efficiency and optimization
Qualifications
  • 6+ months of hands-on experience supporting paid social campaign development, management, or optimization
  • Familiarity with major paid social platforms such as Meta (Facebook/Instagram), Tik Tok, and similar ecosystems
  • Digital media operations or agency experience preferred
  • Strong analytical and quantitative skills, with the ability to interpret performance data and identify meaningful insights
  • Experience working within native platform tools or third-party technologies (e.g., APIs, reporting or activation tools)
  • Proactive, resourceful, and intellectually curious, with the ability to work independently and collaboratively
  • Strong organizational, communication, and time-management…
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