Senior Manager, Digital and Web Marketing

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We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location:

Must be willing and able to be based in NYC, NY (Requires 3 days per week onsite)

Join GALLO as our Senior Manager, Web & Digital Marketing and lead the strategies that shape how consumers discover, engage with, and experience our brands across digital channels. You’ll bring together websites, email/SMS, SEO, CRM, paid media landing pages, and emerging AI-driven search to create connected consumer journeys that drive brand growth and business results.

As a digital marketing subject matter expert, you’ll turn data into action. You’ll lead A/B testing, conversion rate optimization, audience segmentation, analytics, and personalized marketing programs while advancing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You’ll partner across brand, Mar Tech, social, creative, data and insights, PR, paid media, and external agencies to build integrated strategies and continually improve the consumer experience.

You’ll also shape the future of our digital marketing organization. From evolving operating models and assessing readiness for emerging capabilities to managing resources through Agile/Scrum practices, you’ll help ensure our team scales with the business. As a people leader, you’ll coach and develop talent, champion the thoughtful use of AI tools, establish scalable best practices, and create an environment where innovation, collaboration, and continuous learning translate into meaningful results.

• Bachelor’s degree plus 8 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of digital and/or e-commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-issued equivalency certificate plus 12 years of digital and/or e-commerce experience reflecting increasing levels of responsibility.
• Supervisory or managerial experience.
• Strong knowledge of contemporary digital media (websites, search, social, content marketing, video, mobile, CRM Strategy).
• Proficient in MS Word and MS Excel at an intermediate level.
• Proficiency with digital platforms/tools, including but not limited to:
• Web analytic tools (Google Analytics, Google Search Console)
• Project management tools (Air Table, JIRA)
• Strong project management skills with the ability to effectively partner cross-functionally.
• Working knowledge of Agile/Scrum methodology and other project/resource management approaches (e.g., Waterfall, Kanban), with the ability to apply the right method based on team and business needs.
• Demonstrated ability to leverage AI tools to drive operational efficiency, accelerate speed-to-market, and support ideation and collaboration.
• Strong analytical skills and demonstrated ability.
• Required to travel by air and automobile up to 25% of the time.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may…