Associate Director, Audience Analytics

Location: New York

Agency:

Omnicom Media Job Function:

Data and Analytics Job Subfunction:
Data Strategy and Governance

Job Description:

The Associate Director, Audience Analytics, will act as a day-to-day point of contact on specific client teams focusing on developing robust data informed solutions to the client in collaborations with Client Solutions, Comms Strategy, Comms Design and Partnership teams and make sure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Associate Director, Audience Analytics is a digital native and an expert in leveraging agency’s proprietary data and platforms and play a pivotal role in accelerating client’s audience centric and data driven efforts.

To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering the insights and have an entrepreneur mentality to bring and develop new ideas and solutions to the team. This is a client facing role and the person will work closely with client to help connect client’s Mar Tech and AdTech solutions to provide consultancies across paid, owned and earned media ecosystem and develop the foundation for client’s addressable media approach.  

Responsibilities  Development of client-specific diversified audience strategies, test frameworks, orchestration and activation across 3P / 1P data sources Lead partnership discussions with data providers as it relates to joint business plans and support client data stack implementation for first party data, lookalike model creation, etc. Manage the outputs of day-to-day requirements and workflow of the client as it relates to Audience Analytics and working in partnership with cross-functional teams for planning, activation and reporting for MMM / MTA measurement Ability to work with multiple client stakeholders across brand, digital strategy, data governance and privacy teams  Responsible for presentation of patient profiling, with support from your team, with focus on recommendations and actionable insights for media activations Keep client apprised of emerging data capabilities, modelling methodologies and measurement.

Provide research vendor POVs, selection and RFPs, as appropriate  Responsible for the best practice application of analytics approach, audience strategy creation and activation Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.  Required Skills and Experience  Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs. CDPs and be able to articulate a clear POV against each   Strong knowledge of digital marketing technologies, including DCM, Google Analytics, IAS, etc.  

Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools  Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)   Ability to delegate and oversee direct reports   Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors   Excellent written, verbal communication and presentation skills   Strong time-management and organizational skills   Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)  

Proven problem solving ability   Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure  Desired Skills and Experience   7+ years industry experience 5+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content) 

Experience with Pharma industry…