M-NAV Measurement & Solution Delivery, Associate Director

We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

We are looking for a senior Measurement & Solution Delivery Leader to drive the growth and client impact of Accenture Marketing Investment Navigator (M-Nav). This is a leadership and client-facing role: the Associate Director owns client and sales strategy for M-Nav, builds executive relationships, and shapes how the product is positioned, sold, and delivered.

• Own client and sales strategy for M-Nav: identify and qualify opportunities, lead pursuits end to end, develop solution plans, scope and price engagements, and structure deals to achieve profitability targets while driving wins and account expansion.
• Build and sustain trusted relationships with C-suite and senior marketing, media, analytics, and finance executives; serve as the senior advisor on measurement and investment strategy.
• Serve as the executive-level face of M-Nav in client presentations, orals, and workshops, telling a compelling value story that links measurement to business outcomes and budget decisions.
• Provide senior oversight of M-Nav engagements: set delivery standards, ensure methodological rigor and governance (including human-in-the-loop review), manage risk, and safeguard client satisfaction and commercial outcomes.
• Lead, mentor, and develop Senior Managers, Managers, and their teams; shape staffing and capability building, and create a strong talent pipeline for the M-Nav practice.
• Partner with Amazon Ads and other ecosystem and alliance partners on joint go-to-market, co-selling, and client engagement.
• Collaborate with product development and data science leadership to convert client and market insight into product priorities and roadmap input.
• Build the M-Nav market presence through thought leadership, industry events, client advisory forums, and reusable sales assets and case studies.
• Contribute to practice financials and growth planning, including pipeline, revenue, utilization, and margin targets.
• Define and communicate a clear client maturity journey, assessing the current measurement capability and articulating the future-state vision, roadmap, and value realization path.
• Partner with client IT, data, and technology teams to strengthen data maturity, improve data readiness and integration, and establish the foundations required to scale advanced measurement solutions.

• 12+ years in marketing measurement, econometrics, attribution, data science, or martech analytics, including 5+ years leading analytic engagements and teams.
• Experience with clean rooms (such as Live Ramp, Google BQ), ad-platform data, or AMC-like environments.
• Proven track record of selling and winning measurement, analytics, or data-driven marketing work, including leading pursuits, shaping solutions, and closing deals.
• Demonstrated ability to build and maintain senior client relationships and to influence C-suite and VP-level stakeholders.
• Strong working knowledge of MMM, attribution, experimentation, incrementality testing, bridge calibration, and privacy-safe measurement, with the ability to evaluate technical approaches and validate results (e.g., MAPE/R²/F1 interpretation) without being the hands-on builder.
• Experience leading, coaching, and developing managers and multi-disciplinary teams in a governed, cross-functional delivery model.
• Exceptional communication, executive presence, and storytelling skills, including the ability to translate complex methods into clear business recommendations.
• Commercial acumen, including scoping, pricing, and managing engagement economics.
• Experience deploying MMM, MTA, and other measurement solutions across industries such as CPG, Retail, High tech, and Financial Services.
• Demonstrated experience managing the P&L and commercial performance of engagements valued at approximately US $5 million to US $10 million.
• Broad understanding of sales and marketing analytics solutions, with the ability to diagnose client needs, answer strategic questions, and recommend fit-for-purpose solutions.