Associate Director, Marketing Analytics

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Are you curious by nature? Do you always seek to understand human behaviors in your everyday life?

Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving world? Do you have an entrepreneurial mindset and want to shape a consulting division? If so, Edelman Intelligence is looking for you to join our team! Edelman is seeking an Associate Director of Analytics to join our expanding team.

We are seeking an analytics leader who is passionate about learning, problem-solving, and leveraging data to re-define how businesses and brands interact with their customers. This role will oversee a team of analysts and work directly with internal and external stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients. The ideal candidate should have experience in a cross-functional, collaborative client-facing environment and bring a balance of a left-brained analytical fact-finding, paired with right-brained intuition and storytelling to service Edelman’s top clients.

• Own the development of measurement frameworks, learning agendas, and data integration across multiple work streams for global clients.
• Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
• Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
• Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities
• Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.

• 6+ years of relevant experience in marketing analytics, or a related field.
• A bachelor's degree or equivalent work experience.

• Experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights, ideally in a fast-paced client services environment.
• Possess a bachelor or graduate degree from an accredited post-secondary institution.
• Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.
• Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing and paid analytics.
• An excellent storyteller and data visualizer with experience in Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred.
• High level understanding of AI landscape with how to apply AI solutions to work streams being a plus.
• Ability to simultaneously manage multiple deliverables with various stakeholders Prospers in a dynamic & fast-paced environment.
• Strong team player who naturally possesses selfless, amicable, and supportive personal characteristics.
• A graduate degree from an accredited post-secondary institution highly preferred $86,000 - $138,000 a year #LI-JLF

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