Marketing Functional Consultant

# Marketing Functional Consultant New York Apply for this job
* Permanent* Experienced Professionals
* Business Analysis
* -en _USChoosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.##

Job Description

Key Responsibilities Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.  Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.  Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.  Facilitate discovery sessions, stakeholder workshops, and solution review meetings.  Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.  

Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.  Drive user training, change management, and adoption initiatives for SFMC solutions.  Document business processes, workflows, data requirements, and system interactions.  Identify opportunities for process improvements and recommend optimized marketing operations.  Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.  Provide ongoing support during deployment, hypercare, and post-implementation phases.

Required

Skills & Qualifications Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.  Experience in requirements gathering, business process mapping, and stakeholder management.  Ability to translate business needs into functional and technical requirements.  Experience creating user stories, acceptance criteria, process flows, and functional documentation.  Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.  

Strong communication, presentation, and workshop facilitation skills.  Familiarity with Agile delivery methodologies and tools such as Jira or Azure Dev Ops.

Experience3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.  Experience working on Salesforce Marketing Cloud implementations and enhancements.  Exposure to digital marketing, customer engagement platforms, and marketing automation solutions is preferred.

Preferred Certifications Salesforce Marketing Cloud Email Specialist  Salesforce Marketing Cloud Administrator  Salesforce Business Analyst Certification  Agile/Scrum Certification (preferred)
The base compensation range for this role in the posted location is 75716 - 132762

Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.

The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

These may include, but are not limited to:
Geographic location, Education and qualifications, Certifications and licenses,…