Vice President, Decision Science

Kansas City, MO;
Denver, CO;
Chicago, IL;
New York, NY;
Remote

Mission One Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• 200 Team Members
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Decision Science , you will be a key member of the Mission One Media leadership team, responsible for shaping and scaling the A nalytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts .

This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.

Key Responsibilities:

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling,incrementality, brand lift studies, and testing roadmaps.
• Media measurement vendor evaluation, contracting & budget management
• Cross-channelresponseanalytics &mediaplanoptimization
• In-channelresponseattributionanalytics &investmentplanoptimization
• Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
• New Business Development support
• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.
• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.
• Partner with internal stakeholders—media strategy,activation,ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.
• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.

Qualifications:

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Expertise with analytics reporting and data platforms
  
  Tableau, SQL,Adverity
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen,Circana,Dynata).
• Strong leadership, mentorship, and change management skills.
  
  Experience managing multi-functional teams
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
• Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross base salary range is $160,000 - $220,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.

Salaryis one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.

For government reporting purposes, we ask candidates to respond to the below self-identification survey.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the…